Webcetera Brings Live Consumer Home and Auto Insurance Quoting to Facebook

Flower Mound, TX – July 18, 2011 – Webcetera®, the leading provider of insurance industry real-time solutions and maker of EZLynx®, expands agents’ web-based sales capabilities with the release of the EZLynx Consumer Portal Facebook® application.

Now Included with CPPro™, the EZLynx Consumer Portal Facebook App from Webcetera allows agents to offer consumers live home and auto insurance quoting directly on their agency Facebook® page.

With a recently announced 750 million active users, Facebook® provides a unique marketing opportunity for independent agencies that need to target specific demographics. Using Facebook’s own advertising platform, agencies can market to individuals based on their information, interests, hobbies, and any other publicly available information the consumer has put into their Facebook account. These advertising efforts can send those consumers directly to that agency’s Facebook page where our application can provide instant gratification to the consumer in the form of live comparative home and auto insurance quotes—all without the user having the leave Facebook.

“The release of our Facebook App and its ability to allow agents to provide live home and auto insurance quoting (CPPro™ or CPLive™) on their Facebook page is yet another powerful tool that Webcetera has released for Independent Agents recently,” says Jaideep Jayaram, Vice President of Consumer Products at Webcetera. “Agents can now share, connect and get recommended by their friends for their insurance services, leading to a powerful reference program”

About Webcetera / EZLynx:

Webcetera, creator of EZLynx, is a leading technology vendor concentrating within the insurance industry. A Texas based company, founded in 2003; Webcetera specializes in real-time software solutions for the insurance industry and insurance consumers. The company’s technology is used by leading insurance carriers and thousands of independent agencies across the country.


Webcetera Announces Enhancements and Additional Features to Consumer Portal with Consumer Portal Pro

FLOWER MOUND, TX – April 25, 2011 – Webcetera®, the leading provider of insurance industry real-time solutions and maker of EZLynx®, expands agents’ web-based sales options and capabilities with the release of Consumer Portal Pro (CPPro™).

With the addition of CPPro™ to an agency’s web site, agents will see more completions of personal lines quote requests, increasing the number of quality sales leads and the closing of more new business.

CPPro™ expands an agency’s online marketing by presenting the consumer a highly refined means of quoting themselves through the carriers represented by the agency. The application automatically follows up with consumers that did not complete a quote request, provides insight to an agency’s online consumer profile, and facilitates the consumers’ rapid completion of the quoting process with optimized forms and pre-fill of vehicle information.

“No other vendor has Webcetera’s strong commitment to the independent insurance distribution channel and its continued success,” says Gerry Keeley, VP Sales. “While older marketing channels continue to decline and new competitors continue to emerge, CPPro provides the needed edge to assure the agent’s growth, not just survival. Now agents can analyze and target their web traffic and hold lead sources accountable. Consumers have a quality experience, receiving live home and auto quotes using the features that we have released for CPPro.”

For more information about EZLynx or Consumer Portal Pro, contact Pete Holcomb at (877) 932-2382, x228 / [email protected]

About Webcetera / EZLynx:

Webcetera, creator of EZLynx, is a leading technology vendor concentrating within the insurance industry. A Texas based company, founded in 2003; Webcetera specializes in real-time software solutions for the insurance industry and insurance consumers. The company’s technology is used by leading insurance carriers and thousands of independent agencies across the country.


Webcetera EZlynx Announces Successful Implementation of Carrier Consumer Portal™ (CCP) at Mt. Washington Assurance Corporation

Flower Mound, TX –  February 16, 2011 – Webcetera (webcetera.com) , the leading provider of insurance industry real-time solutions, today announced that Mt. Washington Assurance Corporation (mwac.com), a member of the Plymouth Rock Group of Companies, has released to production Webcetera’s Carrier Consumer Portal (CCP) quoting and lead-generation tool.

CCP enables a carrier to provide real-time, consumer-facing quoting from its public website. In addition to enhancing projection of the unique value offered by its personal lines products, CCP lets the carrier forward the prospective insured to a selected carrier-agent for personal follow up and consummation of sale. As a lead-generation tool, the carrier is able to define the logic used in assigning the consumer to an agent using ZIP code, line of business, or other carrier-devised rules.

“We saw CCP as a means to seamlessly integrate quoting into our mwac.com web site in a very aggressive time frame,” said Thom Cranley, President of Mt. Washington. “The tool let us provide accurate quoting to the consumer and at the same time turn consumers into prospects for our independent agents.”

“CCP leverages and enhances the industry-leading consumer quoting technology developed by EZLynx for agency web site quoting,” said Jaideep Jayaram, Vice President of Consumer Products at Webcetera. “Our goal with CCP is to enable carriers to present consumers with accurate product pricing and turn these consumers into customers.”

About Webcetera / EZLynx:
EZLynx is one of the premier product lines from Webcetera, L.P., a leading software technology vendor. Founded in 2003 and headquartered in the DFW metro area, the company specializes in developing niche software solutions that meet insurance industry business and consumer needs. The company’s technology is being used by thousands of carriers and independent agencies around the country.