Flower Mound, TX – July 18, 2011 – Webcetera®, the leading provider of insurance industry real-time solutions and maker of EZLynx®, expands agents’ web-based sales capabilities with the release of the EZLynx Consumer Portal Facebook® application.

Now Included with CPPro™, the EZLynx Consumer Portal Facebook App from Webcetera allows agents to offer consumers live home and auto insurance quoting directly on their agency Facebook® page.

With a recently announced 750 million active users, Facebook® provides a unique marketing opportunity for independent agencies that need to target specific demographics. Using Facebook’s own advertising platform, agencies can market to individuals based on their information, interests, hobbies, and any other publicly available information the consumer has put into their Facebook account. These advertising efforts can send those consumers directly to that agency’s Facebook page where our application can provide instant gratification to the consumer in the form of live comparative home and auto insurance quotes—all without the user having the leave Facebook.

“The release of our Facebook App and its ability to allow agents to provide live home and auto insurance quoting (CPPro™ or CPLive™) on their Facebook page is yet another powerful tool that Webcetera has released for Independent Agents recently,” says Jaideep Jayaram, Vice President of Consumer Products at Webcetera. “Agents can now share, connect and get recommended by their friends for their insurance services, leading to a powerful reference program”

About Webcetera / EZLynx:

Webcetera, creator of EZLynx, is a leading technology vendor concentrating within the insurance industry. A Texas based company, founded in 2003; Webcetera specializes in real-time software solutions for the insurance industry and insurance consumers. The company’s technology is used by leading insurance carriers and thousands of independent agencies across the country.