In the day and age of instant gratification, clicks, likes, and shares, marketing for insurance agencies has shifted drastically over the past few years. There is no question about it, either – you need a presence on social media, especially Facebook.
With more than 1.44 billion active monthly users, Facebook is the largest social media network online today. You’d be doing your business a disservice by not being a part of this network. Facebook marketing is not a difficult objective, but it does require plenty of time and attention. The tips below should be able to help you get a broader idea of some tips to help you successfully market your insurance agency on Facebook.
Engagement is Key
Insurance policies are products that don’t tremendously differ from one company to another – the difference is the customer service and experience provided. People will buy insurance from you because they like you; the product is secondary to your character.
Facebook allows you to measure your page’s engagement, which is a valuable tool. You can monitor it from a week-to-week snapshot, showing your Page Like progress, as well as post reach and engagement. This information will tell you how your followers respond to different media posts. If blog articles don’t draw large engagement, maybe try videos or unique photos.
The purpose of Facebook marketing is to ensure your business remains top-of-mind for your potential client base. The goal is that when they go to buy a new home or car, they’ll think of their friend who sells insurance.
Know the Rules
Before going too far out on a limb with your engagement ideas, knowing the rules of this platform is certainly a best-practice. First, you must be familiar with your state’s regulations for insurance marketing. You should never give out false information when saying something online because there is a permanent record of everything online.
Besides meeting your state’s regulations, you must abide by Facebook’s policies as well. In addition to all of that, you should use Facebook as a gold mine and not a dumping ground for every single article you think is cool. The truth is, it’s not about the amount of content being produced (although consistency is important). The importance has quality content flow through your channels on a consistent basis.
Use Facebook Ads
Using Facebook Ads is a critical tool to use to grow your following online. You can customize your ad’s to target certain demographics, locations, and interests. You can also set how long an ad will run and chose your budget. You can start using Facebook ads for as little as $1 a day – however much money you want to spend.
As an EZLynx Gold Agency Website customer, you are enlisted in Facebook ads. The campaign is on-going through the life of your Agency Website and is tailored to your location and business needs.
Social media marketing entails a commitment to being social. Your prospective customers want to interact with you on social media to get to know you as a persona, not a company. This is an important thing to remember within independent insurance agencies.
The idea behind social media is not to make an immediate sales or results, but to build relationships. The purpose behind Facebook is to form a connection with your potential clients.
Realistically, not many people will search for an insurance agent on Facebook and try to message them for a quote. Instead by seeing a local, independent insurance agent in their News Feed, your business is on the top of the prospective clients mind. Some clients may search for you once they become a policy holder as a quick way to access your website or to find your phone number and other business information.