Survey Says: EZLynx Most Popular Rating Engine and Fastest Growing Management System

Survey SaysThe results of the biennial Future One and Independent Insurance Agents & Brokers of America’s Agency Universe Study are in, and EZLynx is the most popular Comparative Rater.

However rating penetration is only half the story. We are now the fastest growing Agency Management System. As a premier technology vendor who pioneered real time rating, we are extremely gratified to see our name now in the top ranks for agency management systems.

Having only begun selling EZLynx Management System in 2012, to reach this position so quickly speaks to the trust that our customers place in us. A huge thanks to all those who have made this decision and the many agents across the country who have actively collaborated with us in providing valuable insights to our development team.

These are agents who not only help better an important product for the industry, but also share a common philosophy with us of empowering agents with powerful, innovative tools that help improve both their bottom-line and top-line.

Single PlatformEZLynx Management System is built on top of EZLynx Rating Engine, combining perfectly to create a seamless integration of features, rather than separate products that merely “integrate”.

Integration is an afterthought, single platform is innovation

Those agents who use our management system will continue to be amazed at our product offerings in 2015. We have some exciting new features under wraps that will be released for general availability in early 2015 which will dramatically change the way you run your agency!

The assurance we have in increasing our penetration comes from the confidence in our team’s ability to listen to our customers and find solutions that are practical, cost effective, and efficient.

A simple example would be our Agency Pulse report that we send free of charge to every agency principal who has enabled our management system. It is truly a report that no savvy business owner should be deprived of.

Notwithstanding the facts that EZLynx is the fastest growing management system and more agents rely on EZLynx for comparative rating, there is a lot of other exciting news for agents in the report findings.

Seventy percent of the agencies experienced revenue growth of 19% over the past 2 years.  This is up 17% from the sixty percent number in the prior survey.  The trend of growth is continuing since the economic downturn in 2008-10.  Both commercial lines and personal lines agencies experienced growth with only 15% reporting decreases in revenue. In other areas of growth, EZLynx Management System is recognized as the fastest growing management system in the industry.

EZLynx Most Popular RaterOnce again, dealing with multiple carrier interfaces (re-keying data) is the biggest technological challenge for agents.  With respects to using comparative rates in personal lines, more agents use EZLynx than any other rating system.  EZLynx is in 58.3% more agencies than the closest competitor.

We have built our management system into our comparative rater as a single product. There is a reason why EZLynx Rating Engine remains the most popular comparative rater, and EZLynx Management System is the fastest growing management system of the year – it’s because they are one and the same. A single product, a single system to learn, and a single platform that can help your agency manage the complete lifecycle of your customers.

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Get to Know the Heart of EZLynx: The EZLynx Rating Engine

When we started EZLynx a decade ago, one tool was at the core of it all:

  • The EZLynx Rating Engine made EZLynx the first company to come out with a comparative rater that delivered instant, accurate rates for dozens of different insurance carriers, all from the same set of information.

Our vision was to develop a cutting-edge, comprehensive online program that acts as a liaison between an insurance agency and the carriers it works with.

Rather than your having to input the information separately to get a quote from each carrier, the EZLynx Rating Engine does all the work for you. Once the customer information is in, it fetches real-time accurate rate quotes from all the carriers you selected.

Since then, other companies have tried to duplicate our success, but we still believe that the EZLynx Rating Engine is the best comparative rater available.

If you don’t know much about the EZLynx Rating Engine yet, take a look at a few of the features that have helped it maintain its position as an industry leader:

  • Gather instant quotes from more than 150 carriers
  • Export reports to Excel to better analyze your search trends
  • Return quotes on up to three additional combinations of coverage amounts or deductibles without any extra work

In the years since we introduced our comparative rater, we have worked to make it even easier to use. Now, not only can you fetch the rates, you can also integrate the EZLynx Rating Engine into your website so individuals can get rate quotes from their computers and mobile devices.

Because people are becoming increasingly inclined to search for information online before they contact an insurance agent, this helps you capture customers without having to do any work. Once they see the rates through your consumer quoting portal, they will be ready to call you to set up the policy they have already chosen. How much easier could it get?

We haven’t stopped developing the EZLynx Rating Engine, either. In the last decade, we have introduced a suite of agency workflow solutions that save you time and provide your customers with the best possible service.

Our comparative rater is still at the heart of our service, but we also added:

  • a client center for your current customers;
  • tools for streamlined marketing campaigns to follow up with customers and individuals who received quotes; and
  • a powerful management system to keep track of your workflow

In the coming years, we will continue to improve our comparative rater to help you do your job well. We plan to maintain the EZLynx Rating Engine as the simplest way to gather accurate insurance rates.

Software as a Service: Affordable Solutions for Total Independent Insurance Management

Cloud computing allows an independent insurance agent to obtain the same computer services that a large insurance company enjoys by obtaining them through a service agreement with a Software as a Service (SaaS) vendor.

For more than a decade, EZLynx has been helping insurance agencies run more efficiently. Now we offer four levels of agency management and digital marketing suites to suppliment the EZLynx Rating Engine. EXLynx Agency Suites, ranging from basic to a full enterprise system, includes a number of features to help streamline your workflow, generate new business, and retain exising customers.

Whether you choose EZLynx’s Basic Package, Standard Package, Advanced Package, or our Enterprise Package you will get access to innovative solutions that rival the proprietary systems of the largest insurance companies. Since the software resides on our secure server, you avoid the major investment in hardware and software.

Changes are easily and reliably added by EZLynx without interruption of your daily operations and involvement of expensive IT services.

EZLynx Rating Engine

At the center of our product, EZLynx is powered by the EZLynx Rating Engine. This core componenet is required for all of our Agency Suites.

EZLynx Management System

Each package includes our robust management system. Agents can obtain any data they need from wherever they can access the Internet. The entire client lifecycle is managed and stored in the cloud.

EZLynx Consumer Quoting

The EZLynx Internet quote system allows your customers to easily fill forms out a single time and generate a quote they can review online. If the quote is incomplete, the system will automatically email the client and request they complete the information needed. Advanced features include automatic vehicle pre-fill and other things to make the process as consumer friendly as possible.

EZLynx Marketing Campaigns

Integrating your EZLynx data with email drip campaigns allows independent insurance agents to stay in contact with clients on a regular basis rather just at renewal time. It is easy to design digital marketing campaigns that are informative and relevant – communications is one of the most important parts of successful ongoing marketing. This feature is also standard for all packages.

EZLynx Client Center

Here your clients can easily get their ID Cards, policy documents, and request changes 24/7. Enhanced customer service helps to retain clients and saves your agency time and money.

EZLynx Agency Websites

EZLynx offers powerful agency websites that come fully integrated with our Consumer Quoting and Client Center products. Generate new business with a website built using SEO best practices, offer live comparative quoting, and then service those consumers after they become customers.

When you choose EZLynx as your SaaS provider, no matter what suite you select, you get an easy to implement full-service suite of services so that your agency runs smoothly. With no software needed to download, there is no reason not to try our free 10-day trial. Click here to sign up or call us at 877-932-2382, option 2.

EZLynx Announces Release of Carrier Consumer Quoting for MAPFRE

EZLynx, the leading provider of insurance industry real-time solutions, today announced that MAPFRE has launched their Carrier Consumer Quoting and lead-generation tool, powered by the EZLynx Rating Engine.

EZLynx Consumer Quoting enables a carrier to provide real-time, consumer-facing insurance quotes from its public website.

“EZLynx Carrier Consumer Quoting leverages and enhances the industry-leading consumer quoting technology developed by EZLynx for agency website quoting,” said Gerry Keeley, Carrier Sales & Development at EZLynx. “Our goal with EZLynx Carrier Consumer Quoting is to enable carriers to present consumers with accurate product pricing and turn these consumers into customers. White-labeled to the carrier’s specifications, the carrier transforms its website into a sales tool, generating prospects for the carrier’s sales channel.”

About EZLynx: EZLynx is the leading client lifecycle management solutions vendor for the agency marketplace. EZLynx pioneered the concept of real-time quoting and remains today the leading provider for independent agents. EZLynx processes more than four million auto, home and package transactions every month, offering a choice of rates from 160 top insurance companies in 48 states.

Not Sure Yet? Try a Free Trial of Our EZLynx Rating Engine

Finding just the right software solutions for your insurance agency is a big decision, and we understand it’s not one you want to jump into. Once you’ve taken a look at what the EZLynx Agency Suites have to offer, we hope you see the value we bring to the table. At the same time, though, we don’t want you to feel pressured to make a decision right away. That’s why we offer a free 10-day trial of our EZLynx Rating Engine so you can see how it works and understand more thoroughly how it will improve your business.

During this 10-day free trial, you’ll have access to our powerful comparative rater that is at the heart of everything we do. It’s what launched our business over a decade ago, and it’s the product that ties everything together for our customers. The EZLynx Rating Engine gathers real time quotes from the insurance carriers of your choice, making it easy to see at a glance what the best insurance solution is.

Some of the features that make the EZLynx Rating Engine stand out from others include:

  • Accurate quotes from the carriers of your choice, provided they’re one of the 150 carriers integrated into our system.
  • Additional quotes automatically generated with different deductible and coverage options to help customers find the best coverage for their needs without having to go back and re-enter information.
  • Ability to generate detailed reports on all of your quotes so you can analyze which carriers are offering the best rates to your customers and who they’re ultimately choosing.
  • Mobile access to the comparative rater so you can look up rates from wherever you are.

During your free trial, we strongly encourage you to take a look at how the comparative rater works with EZLynx Agency Suites. You can integrate the rater right in with your agency website for consumer quoting, which puts information at the fingertips of online shoppers and reduces your workload because you don’t have to enter customer data. The whole thing is also integrated with our EZLynx Management System, which tracks your work flow so you can keep up with all of your customers, regardless of which stage of the purchasing process they’re in. We are sure our whole suite of products, and especially the EZLynx Management System, will make your job easier and increase the amount of business you’re able to do.

Did we mention that all of this is free to try? Don’t wait another day, but sign up for your free trial of the EZLynx Rating Engine now. As you start to use it, we’re sure you’ll understand why this product is the leading comparative rater for insurance agents across the country. Consumer Website Targets Multicarrier Quoting with EZLynx Rating Engine

Project CAP has selected EZLynx to be the key real-time rating technology partner for Project CAP’s new website, which is set to launch nationwide in 2013. EZLynx Rating Engine will be used to power the website’s ‘get a quote’ function and allow consumers shopping online to get accurate, real-time quotes for home and auto insurance from multiple insurance companies.

From the day it launches in mid-2013, the new website will give consumers in all 50 states the ability to research insurance topics, and find information on insurance companies and local independent agents. As the ‘get a quote’ functionality is introduced on a state by state basis throughout 2013, the website will also provide accurate real-time quoting from multiple insurance companies.

“Our past experience with our own lead generation service told us very clearly that consumers ultimately prefer to consult with an independent agent when they are ready to buy. However, consistent with other online business models, they prefer to research and quote online independently,” said Nag Rao, President of Webcetera. “Direct writers and captive agent companies simply cannot offer consumers the kind of choices our independent agents bring to bear. We are very excited to be part of this industry-changing initiative.”

“The new is meant to complement the strengths of the independent agents and give consumers a way to readily access agents, insurance information and pricing on the web,” explained Charles Bacciocco, CEO of Project CAP. “Independent agents have always offered a highly attractive combination of local service, advocacy, and choice of carriers that distinguishes independent agents from the limited offerings of direct and captive agent channels.”

“EZLynx pioneered the concept of real-time quoting from multiple insurance companies and is the leading agency solution vendor for independent agents. We are really happy that their technology will power the new,” Bacciocco said. “The portal will launch in 2013 and transform the way consumers shop for and buy insurance.”

About EZLynx: EZLynx is the leading client lifecycle management solutions vendor for the agency market place. EZLynx pioneered the concept of real-time quoting and remains today the leading provider for independent agents. EZLynx processes more than four million auto, home and package transactions every month, offering a choice of rates from over 150 top insurance companies in 48 states. For more information please visit

EZLynx Donates Insurance Rating Tool to InVEST

Financial literacy program offers interactive tool to teach underwriting criteria for personal lines policies.

ALEXANDRIA, Va., Feb. 14, 2013 – InVEST, the insurance industry’s premier classroom to career education program, is pleased to announce that EZLynx has provided its online rating tool free of charge to the hundreds of InVEST teachers, agent liaisons and students across the country.

EZLynx enables students to enter information once into a single interface and receive simulated rates directly from participating carriers for automobile and homeowner policies.

“InVEST is grateful to EZLynx for the generous contribution of this incredibly helpful resource to help InVEST students understand the various rating factors in automobile and homeowner risks,” says Heather Minkler, chair of the National InVEST board of directors and CEO of Clark-Mortenson Agency, an independent insurance agency in Keene, N.H. “In-kind contributors, such as EZLynx, are critical to InVEST’s ability to simulate working in the insurance industry.”

EZLynx was established in 2003 with the primary goal of addressing some of the challenges facing the independent agents in the property-casualty industry at that time. EZLynx’s flagship product, EZLynx Rating Engine, enables insurance agents to generate accurate real-time rate quotes from multiple insurance companies’ sites with a single data entry point. EZLynx processes more than three million auto, home and package transactions every month covering more than 150 insurance companies in 48 states.

“We are excited to be involved in the effort to further the cause of independent agents,” says Jaideep Jayaram, EZLynx vice president of sales and marketing. “Our goal aligns with that of InVEST, which is to ensure that the next generation of insurance professionals are exposed to the latest technologies and are prepared to join an increasingly competitive industry. EZLynx Rating Engine will provide InVEST students exposure to the foundation of our management system and digital marketing ecosystem.”

Today, InVEST works with almost 400 educators in 44 states. More than 13,000 students will participate in InVEST programs this school year, 2012-2013, learning basics of insurance and exploring careers within the industry. The program continues to grow in popularity among teachers and school systems. In the last year alone, InVEST has grown by 47% and now includes 380 high schools and colleges across the country.

As a 501(c)(3) educational trust, InVEST benefits from the support of numerous insurance organizations, hundreds of agencies, brokers and volunteers. The program provides the insurance industry with motivated, talented and intelligent professionals through a support structure of state associations, board members, national staff, teachers and the many industry professionals who work in the field as classroom liaisons.

Founded in 1970 and based in Alexandria, Va., InVEST promotes insurance education in order to attract individuals to pursue a career in the insurance industry. Each year, the program prepares thousands of students for insurance-related careers with a hands-on curriculum taught in high schools, adult education centers and colleges. The high school curriculum is a business-education program that utilizes a hands-on approach which simulates an insurance agency and company operations to prepare students for various business careers and create more knowledgeable insurance consumers. At the college level, InVEST is an information-intensive curriculum of risk management and financial services. These courses provide students with a working knowledge of the basics needed to pursue careers in the insurance industry. For more information, go to