Tag: EZLynx Agency Websites

The Importance of Having a Responsive Website

Posted on by EZLynx

In this digital age, one of the most important things your business should have is a website. However, just having a website is not enough on its own. You also need to make sure that you have a responsive website. One of the biggest problems your business can run into is losing customers because your website is not easy to navigate and responsive. Here are just a few reasons why this is crucial.

It Will Make Your Website Mobile Friendly

Many people navigate the internet with their mobile device. You’re likely to have website visitors via the mobile website than the desktop version. People are constantly on the go and if they cannot easily view your website on their phones, they will likely move on to the next company that does have this feature. Having a mobile version of your website is no longer an option which makes this component of a responsive website so crucial.

People Will Spend More Time on Your Website

To go along with the previous point, not only will people stay long enough to learn about your company, but they will also likely stay on your website longer. Because they can easily navigate from page to page without having to struggle to change the size of the screen, they are more likely to do exactly that. This will eventually lead to more conversions to paying customers simply because they are able to figure out the information they are looking for and can learn more about your company in the process.

It Will Help Improve Your Rankings in Search Engines

Everyone who has spent a little time researching the goals of websites knows that ranking on search engines is everything. A lot of search engines are now looking to make sure that websites are mobile-friendly and responsive. Those that are will show up higher in search engine searches. This is a fantastic goal to work towards with any website but if you are not taking the time to ensure your website is responsive, your efforts will prove to be futile. It will not matter if you spend a lot of time trying to focus on specific keywords and strategies, your website could be held back by missing this crucial step. By making your website responsive, your efforts will not be wasted and you will increase where your websites show up in rankings, which means your website will have more success.

You Can Convert More Paying Customers

All of the points above lead to one major goal your website should be working towards – converting website visitors to paying customers. These key benefits of having a responsive website will actually help you to get more traffic on your website as well as more conversions. The math here is simple: the more people that can see and will spend time on your website, the more customers you have the opportunity to convert. You will not convert every single person who views your website but you have a much higher likelihood of increasing your number of conversions with a responsive website.

What Does it Mean to Have a Responsive Website?

Now that you understand the benefits of having a responsive website and why it is so important, you also need to know what you are looking to accomplish with this goal. A responsive website is one that does not show any issues with scrolling and viewing various pages on your website, whether it is the desktop version or a mobile version. It is one where your entire website can be viewed easily, not just half of the page because your website is not optimized.  To put it simply, it is easy to use no matter how people are viewing it. It will not appear to be awkward because of any issues that pop up when someone is viewing your website. It is a website that does not have any issues or hiccups for the end-user.

If you have found that your website is not responsive or you are not sure if it is, you need to troubleshoot what the issues are and then make a plan to figure out how to fix it. This is a crucial component of being successful in the online space.

Contact EZLynx today to find out how we can make your website responsive.

Posted in Advice, Insurance Industry, Products & Services | Tagged , | Leave a comment

More Ways to Help Agencies with their Customer Servicing

Posted on by EZLynx

Everyone has a story of a bad customer service experience that shaped his or her perception of a company; however, most of the day to day interactions are mundane. When a company comes along that truly provides an exceptional service, it stands out in the sea of mediocre experiences and often creates a life-long bond with the customer. EZLynx believes it can leverage technology to help its agencies gain efficiency in service to provide an extraordinary experience every time.  For several years, we’ve focused on developing solutions that increase an agency’s profitability, productivity, serviceability, and scalability.  We believe that several current and upcoming features will help agencies achieve significant gains in the time it takes to provide an exceptional service experience for the customer!

Agency Workspace

This is your one-stop shop in EZLynx for seamless multi-tasking and collaboration. Agency Workspace is the primary area for keeping track of tasks, notes, notifications, reminders, and text messages in one area.

This directly contributes to an agent’s ability to provide prompt, efficient customer service. Quickly access the context for customer related tasks and notes, track your latest tasks, and immediately see important notifications.

Other systems simply list activities in reverse chronological order, so agents spend hours pouring through all these activities to piece together the context of a note or activity (other systems call it a diary). EZLynx has several methods to pull in the context and organize this for the agencies, saving agent’s time and frustration.

Client Center

It’s a no-brainer that giving your customers a way to access policy details and documents on their own will save them (and you) from an extra phone call or email.  Client Center makes this possible, and it can be seamlessly integrated into your website.

Clients can submit change requests and other inquiries directly from Client Center as well. These requests, rather than getting buried in your email inbox, drop directly into EZLynx. Agents will be assigned a Task with all the relevant details that they can easily track from within their Agency Workspace.

Change Requests

Change requests and endorsements are time consuming for agencies. One of your agents must document the need from the customer, make a change on the carrier’s website, and keep the data in sync with the management system.  In 30 days, one of your agents must remember to verify that the carrier processed the change correctly. This process is time consuming and fraught with human error.

To streamline this process, we have introduced a change request workflow to simplify the documentation, confirmation and tracking for an agency. Simply make the policy changes directly in EZLynx. The green preview allows you to quickly verify the changes while you are entering them.

Change Requests

When you save, EZLynx generates a memo of the requested changes that you can send to the carrier, share with the insured, or include in an eSignature. For carriers that require it, one action will generate the ACORD change request forms. The memo clearly identifies additions, deletions, and changes in a way that even the insured can easily understand. With one click, we will pre-fill the note with the description of the change and attach a copy for follow up. Agents can easily complete this process and share it with the insured to review by the time the call ends. Once the carrier processes the change, we automatically verify the downloaded change is accurate and confirm it. If the policy is manually entered, your agent can confirm that everything is correct with a simple click.

Change Requests

Part of creating an exceptional customer experience relies on an omnichannel communication platform. Every customer has different communication preferences, so agents can deliver the memo via the customer portal, email, mail, or even documented text message. Since EZLynx is a single platform, all of the customer correspondence is readily available on the customer’s account so that any agent can provide continuity during service in any channel.

Claims

The first claim is a defining point in the insured’s relationship with their agent and is an excellent opportunity to provide exceptional service to your client. Insured’s frequently rely on the agent to guide them through the process, answer questions, and manage expectations. Customers expect their agent to have the latest information from the carrier. To keep agents up to date on the claims information from the carrier, EZLynx offers downloaded and manual claim support. We summarize the latest information from the carrier on the client’s account so customer service representatives can quickly answer questions on claim number, adjuster information, payments, and the claim status. On each policy, we provide a detailed view of all of the claims transactions.

Claims

Providing your customers with exceptional customer service every time is no simple task. While it is an important part of the value you offer as an independent agent, we know it can be tedious and time consuming to keep up with all the data and different communication channels. Agents can easily miss something when bouncing back and forth in multiple systems. Leveraging our single platform and technology to your advantage frees up your agents to focus on the customer experience. We’re focused on building out new features and enhancements to improve an agencies profitability, productivity, serviceability, and scalability. These latest features help simplify the service documentation in your agency, so you can spend time on what really matters – your customers.

If you are interested in learning more about how EZLynx can help you save time and increase productivity with your customer service, please let us know below.

Posted in NewsLynx | Tagged , , , , , | Leave a comment

Get the Most Out of Your EZLynx Agency Website

Posted on by Sara Button

Having an aesthetically pleasing website that also encompasses local SEO and fresh content is a must in the insurance industry.  Not just any old website will do, either. Your customers need to be able to recognize and find your business easily without navigating through a bunch of clutter. Our team at EZLynx takes it a step further with Agency Website packages and post-launch website management assistance.

Our packages range from having a good starter website with up to 5 pages, all the way to having up to 15 locally optimized pages with unique monthly blog content and so much more. You can choose which package is best for you and work with an EZLynx associate to complete basic information that will be incorporated in to your website.

There are numerous benefits included in our premium Gold Website package, and some of those may fly under the radar if you’re not 100% familiar with our offerings. Below we’ve highlighted some of our favorite features available through the Gold Website package.

Friendly associates

EZLynx is dedicated to making sure that your experience is seamless. We have friendly and knowledgeable associates who will be there to help you every step of the way. A website associate will get in contact with you after your sale is completed by a sales representative, and will be there to answer any questions you may have before and after your site has been launched.

Post-launch website assistance

After your website launches, a website analyst will reach out to you. Your website analyst is your post-launch website contact. They will be able to answer any questions you have regarding your website and will also be able to assist you with any changes you need to make. Five hours’ worth of updates per quarter are budgeted in to your package just in case you want to update your site, add a new page, or change your address.

Monthly blog content

Each new EZLynx Gold Website includes one unique blog article per month that is added directly to your Insurance Blog. If one blog per month isn’t up to your speed, we can provide you with your blog login information and instructions on how to post your own blog content.

AgentInsure exclusive listing

AgentInsure is an online quoting website owned by EZLynx. The website was created to bring you the convenience of the internet along with the security and free consultation of an insurance agent. We enlist all of our Gold Website agencies through AgentInsure to help generate additional leads.

Multilingual websites

With the EZLynx Gold Website package you have the option of having Google Translate installed on your website, allowing persons who speak any language to easily navigate your website. Additionally, we offer a Spanish Consumer Quoting rating engine that, while not included, can be purchased separately.

EZLynx Social & Local Reach

EZLynx Social Reach & EZLynx Local Reach are two completely different but absolutely important benefits in purchasing a Gold Website package. EZLynx Social Reach places your website in front of potential customers on Facebook, creating local brand awareness for your agency. EZLynx Local Reach is an online local listing program that helps generate additional relevant traffic to your website.

Optimized content for local search

Every paragraph on your website has been carefully looked over and optimized to have a better chance of being pulled in local search result queries. Additionally, each page on your website is equip with metadata information (that is not visible on your website itself, but on the backend) that helps guide the internet in to knowing more about your website, for a greater change of it being pulled in local search. Monthly blog articles are also written from a locally optimized perspective.

Mobile friendly

Have you ever visited a website from your mobile device that just didn’t look right? Maybe the images were too big or the text was too small. We’ve got that covered. Every EZLynx Agency Website is developed with a responsive feature unique to the device it is being used on, whether that is a phone, tablet, or computer.

Content management system

Some customers want to have the option to do it themselves, and our Content Management System allows them to do just that. Although not every component is editable from our Content Management System, if you have an address to change or a photo to add you can make those changes quickly and efficiently through this application without having to get an EZLynx associate involved.

Posted in Advice, NewsLynx | Tagged , , | Leave a comment

Insurance Tech Trends for 2016

Posted on by Sara Button
2016_insurance_trends_ezlynx

 

As the page turns in our calendars from 2015 to 2016, we want to recap some Insurance Tech Trends to look for in the year ahead of us. Technology is on the forefront of all things insurance, on both a consumer and agent level. Ensuring you are reaching your customers in the most effective way while keeping their information secure are two key business objectives to keep in mind when forecasting your business for the year to come. EZLynx has compiled a list of Insurance Tech Trends to watch for in 2016.

Local Optimization

With only 15% of Americans not using the internet, the odds are in your favor to make sure your agency is easily found online. Local optimization helps agents reach customers in their area. Google is (continuously) the most popular online search engine and it pulls in search results from locally optimized websites first. With your EZLynx Gold Agency Website package, we provide locally optimized content that is more likely to be found on Google when searching locally. In addition to locally optimizing you website, it is also important to focus on a local reach when writing blog articles.

Email Campaigns

How you reach your client base is important. Nowadays it seems like everyone has a smartphone attached to their hand, which means they are likely receiving texts and emails pretty regularly. With EZLynx Marketing Campaigns, you can reach your customers the way they prefer to be reached: by email or text. This not only builds customer loyalty, but helps improve retention while driving sales. You can reach your entire customer base with one personalized email, or narrow down your search to customers with a birthday in a certain month, customers in a certain area, or by which line of business the customer has purchased with your agency.

PPC Marketing

In certain lines of business, PPC Marketing can be a very effective tool. When you search Google for a local coffee joint, you’ll see advertisements to the right of the search results. These are PPC Ads. The client pays a fee each time someone clicks their ad, thus buying visits to your website versus receiving visits organically. In in the insurance industry, these advertisements might be costly but prove to be very effective in driving traffic to your website.

Accurate Analytics

Wouldn’t it be nice to see all of the important metrics of your business in one organized snapshot? With EZLynx Agency Pulse, you can do just that! The comprehensive report is part of our Management System and includes key metrics such as total annual premium, policy count, new business, agency retention, and carrier retention. The report identifies and tracks changes in your business so you don’t have to rummage through multiple reports and emails. The report generates weekly (is that correct) and is sent straight to your inbox.

Drones

Yes, drones. Drones may be an important tool in your toolbox. In April 2015, a Pennsylvania insurance company was the first to receive approval from the Federal Aviation Administration to test drones for claims use. By September 2015 the drone inspected a roof of a house that had filed a claim. With the maturation of imaging technology, the company owner confirms that the effort is worth the risk. If your agency is in the business of covering large amounts of land, homes, or other outdoor properties, a drone (and a drone pilot) may be a wise investment in your future.

Cybersecurity

Insurers around the United States are raising concern to tighten their company’s cybersecurity. At EZLynx, we take data security seriously. With the major breaches last year from Premera and Anthem, there is no doubt that there will be more announced this year. Finding the right level of security is pertinent to your future success. Investing your time and business with any EZLynx product guarantees you a certain level of security, one that is protected by remote servers in dedicated production environments.

 

Posted in Advice, Miscellaneous | Tagged , , , , , , | Leave a comment

How to Grow Your Insurance Agency Using Local SEO

Posted on by Bryce Berkowski

How to Grow Your Insurance Agency Using Local SEO

In today’s world of smart phones, Twitter feeds, and geo-targeted advertising, a successful business marketing strategy must be optimized to identify local prospects. The cornerstone of a successful local marketing strategy requires effective search engine optimization (SEO). This is especially true for small insurance agencies. More insurance buyers are going online during the buying process to research their decision. Local search engine optimization is focused on providing results that are relevant to a searcher based on their current location.

For independent insurance agencies, this means that if a prospect in your area searches for “car insurance,” that your website appears at the top of the rankings, above national agencies, educational pieces, and news articles. Ensuring that your agency is at the top of local search engine results takes a multi-pronged strategy, but it can be accomplished successfully by completing the following steps.

Improve Keyword Relevancy

A successful SEO strategy should begin with keywords. SEO keywords are the terms your website is targeting. Research the keywords that are the most relevant to your industry and that will be the most effective in driving traffic to your site. Since search engines rank pages and not websites, each page of your website should include keywords that are specific to that page. Use your keywords frequently throughout your content, but be sure to use them naturally. Search engines can identify websites with unnatural keyword densities, which negatively impacts rankings. Be sure to also include location information throughout your content as part of your keyword strategy, such as the name of the city where your office is located.

Create Deep Content with Internal Links

An internal link connects one page of a website to a different page within the same site. For example, on your home owner’s insurance product page, include a few sentences in the copy about obtaining a quote, and link it to a “Visit our location” page to reinforce your local presence. From your user’s perspective, this strategy provides the opportunity to read more of your content and spend more time within your site. From a search engine’s perspective, internal links encourage the crawling of multiple pages to index more content, which in turn improves your ranking.

Improve the Visitor’s Experience

Search engine rankings are improved for websites with low “bounce rates” and longer “time-spent-on-site.” Your content should answer all of your prospect’s questions (such as where you are located). Search engines can tell how effectively your website accomplishes this by monitoring the time between when a prospect clicks on your search result and when they return to the search engine. If a prospect only stays on your site for a few seconds, this high bounce rate, or low time-spent-on-site, can hurt your rankings.

Maintain an Active Social Media Presence

Creating social media pages across multiple platforms will help to improve your organic search results. Create social media accounts on Facebook, Twitter, and LinkedIn and continually update the pages with new content. Post information about community initiatives, new hires, industry news and trends, and product offers to your social media accounts and link to your website for the complete details.

Create a Google My Business Page

Google My Business allows companies of all sizes to create pages to promote their local business, which can be highly effective for small businesses looking to attract local customers. Google search engine rankings are improved for businesses that have verified Google My Business pages. Be sure your Google My Business page includes accurate information about your businesses, including your local address and phone number, and include a Google map of your location.

The Power of Social Validation

Positive customer testimonials, both within your website’s content and posted to third party sites, can enhance your search engine rankings. Ask trusted clients if you can include their testimonial and home town on your website, or ask them to review your agency on Google, Yelp or other such sites that aim to match customers with local, highly-rated companies.

Optimize Backlinks

Backlinks are links from other websites that point to your site, and they improve your search engine rankings. There are many opportunities to obtain backlinks from local partners. For example, get included on your local chamber of commerce website, or submit a scholarly article to your local online news outlet (e.g.: “How to Purchase First Time Flood Insurance in Tampa”). Links from these highly-ranked sites back to your website will not only give your agency local credibility, it will improve your local SEO.

Go Mobile

According to our own analytics, 20% of consumers are completing an insurance quote online using their mobile or tablet device, and an even larger percentage are using those devices to browse our agent websites. To ensure that these searchers can find your agency, and have a positive experience with your site once they get there, you will need either a mobile version of your website or a single responsive website. Either of these options will ensure that your website displays comfortably on any variety of mobile phone or tablet. Otherwise, if a prospect quickly leaves your mobile site because it is too difficult to navigate and read on their mobile device, your search engine rankings may suffer from high bounce rates.

Independent insurance agencies should not be intimidated by the mysterious and ever-changing algorithms of Google and other search engines. By implementing these simple strategies, your agency can improve its search engine visibility – allowing you to grow your business one click at a time.

Learn how EZLynx takes advantage of many of these strategies with EZLynx Agency Websites…

Posted in Advice, NewsLynx | Tagged , | Leave a comment

Responsive Websites get a Better Response

Posted on by EZLynx

EZLynx Agency WebsitesIt’s no secret that digital marketing plays a huge role for both consumers and agencies. In 2014, IIABA conducted a marketing study with shocking results – a staggering 50% of all insurance shoppers start their search through a mobile device. Clearly, it’s important to not only have a web presence, but a web presence that is optimized with a responsive, mobile-ready design.

For starters, if you don’t have a website at all, your customers and potential customers are simply not going to be able to find you.  Furthermore, with the latest mobile emphasis that Google is placing in their search results, if you don’t have a responsive website, you’ll potentially be missing out on 50% of insurance shoppers online! This is a common mistake agencies make, but luckily it’s one of the easiest to fix.

From the same IIABA study, over half of the consumers that visited an agent’s website from their mobile device immediately left if the site was not mobile friendly. If your website is not mobile responsive, consumers will quickly find a website that is.  Imagine if your local grocery store put all of their products on shelves that were out of reach.  Would you keep going there?

It’s no different online. At the end of the day, the agent that makes the insurance shopping experience as painless as possible will win the most new business. Simply making your website responsive could help retain this extra traffic your site is trying so hard to generate for you.

How many phone numbers and addresses has your agency had over the past 5 or 10 years? Over time agencies end up in multiple locations, with multiple ways to get in contact with them. The more ways someone can get in touch with you, the better, right? Not according to Google.  The search engine places a lot of value on providing accurate and official information on the first page of their search results. Thus, having your contact information consistent on multiple directories across the web helps search engines confirm where and how to locate your agency. This simple adjustment could mean the difference from just a few leads a month to multiple leads on a daily basis.

So, who knows your customers better than you? The best way to understand where your agency’s web presence stands, is to put yourself in your customer’s shoes. Get on a mobile device and see how easy it is to find yourself. How easy is it to get a quote or get in contact with your agency? Does it take seconds or minutes?  Is your website even mobile friendly?

Learn more about how EZLynx can help get your agency online, mobile, and ready to generate online leads.

Posted in Advice | Tagged | Leave a comment

Fully Loaded Insurance Websites

Posted on by Riley Simmons
EZLynx Agency WebsitesDid you know that you can get an agency website from EZLynx that not only looks great, but is also loaded with all the features an insurance agent needs?EZLynx Agency Websites are mobile-ready websites that are built and hosted by EZLynx in-house. They are designed specifically to connect agents and consumers online, and include uniquely written insurance content.
Custom Forms in EZLynx Agency Websites

Custom Website Forms

Offer custom forms, tailored to meet any of your unique business needs, directly on your website. These forms can be used to gather leads for any line of business you write – however with a little imagination, custom forms can be used for much more. An email will alert you when a consumer submits a completed form so that you can jump into action.

EZLynx Local Reach

Locally Optimized

It’s not enough to just have a website; having a local web presence is increasingly important as search engines evolve and change the way consumers find your site. It’s a fact that local searches lead to more sales than non-local searches. With our top tier website package, we place your agency on our Local Reach platform and configure your Google My Business listing – both of which will help you reach local consumers.

EZLynx Agency Websites are Locally Optimized

EZLynx Local Reach

Have your agency’s website highlighted across the web with our Local Reach listings. 50% of local searches do not occur on search engines, but rather on directories and apps. With Local Reach, we create listings for your agency’s website within the top 50 online directories that consumers are inevitably brought to when researching insurance online.

Click to Call in EZLynx Agency Websites

Click to Call

Our mobile optimized websites come equipped with Click-to-Call and Get Directions buttons which make it easy for consumers to speak with a live person about their insurance options. According to a study done by Google, 61% of mobile searchers state that click to call is most important in the purchase phase of the shopping process. However, some consumers would rather use an online form to contact you, so this is another reason our custom forms are so important.

It’s a fact – our features are
important to an insurance agent’s success

Check out these quarterly statistics of one of our customer’s EZLynx Agency Website.

Q2: JULY 2014 – SEPTEMBER 2014

627

EZLynx Local Reach impressions

2,112

Google My Business search impressions

124

Keywords showing up on Page 1 of Google

1,284

Website visits

Posted in NewsLynx | Tagged | 2 Comments

Practical Online Strategies for Independent Insurance Agents

Posted on by Riley Simmons
If you’re not a billion dollar company in our industry, your website is quite simply not going to come up first in the search results on a national basis for those coveted generic search terms like “auto quote” or “car insurance”. With that said, ignoring the online marketplace is not an option anymore. Even for those of you that are all about personal relationships and word of mouth (which is not a bad thing), there is now an expectation by consumers that all businesses have at least some kind of online presence. If nothing else, it has become an indicator of legitimacy – a consumer may not trust a business that doesn’t have a website. Thus the question becomes, how does a small business compete with the likes of Geico, Progressive, and Esurance when it comes to the online realm? An initial step in planning your online strategy should be to take note of the unique advantages of an independent agent. You’re local, you’re accessible, you’re informed, and you can provide a competitive advantage over a single direct writer in your ability to quote with several other carriers. Take these advantages and craft a practical search engine optimization and digital marketing strategy that can yield slow and steady gains for your agency online.

Step 1: Embrace Local

It’s already a major advantage for an independent agent, so the fact that Google is expending a lot of resources to include, and even favor, local listings in their search results plays right into your hands. Don’t forget that an effective online strategy is more than SEO. SEO will ensure that your website is built in a way that search engines can understand, and there are certain methods that a savvy website company can take advantage of to give you a little boost, but for the modern consumer it goes so far beyond traditional Google search results now. Just one example is location-based search. Consumers will think of things they need to do while they are already out and about. And what do we do? We whip out our smartphones and do a search for a nearby location that sells, as an example right off the top of my head, insurance. It’s not just a map of nearby locations anymore either – that was so 5 years ago. It now includes reviews, links, company details, and more. If you’re focused on the online market, you absolutely want to be included in the results for these kinds of searches. This means having your location consistently identified across countless online directory services. You should already have a social media presence for your agency, so you’ll also need to make sure your social media pages very clearly and accurately reference your location. Most consumers gain confidence by reading the opinions of their peers.  Encourage happy customers to give you a testimonial on your Google business listing.

Step 2: Be Accessible

Make it ridiculously easy for consumers to contact your agency. This means having contact forms on your website, quote forms, and your phone number on every page. If they are already your customer, it means providing easy ways to request changes, contact you with a quick question, and even access common documents like proof of insurance. Lastly, this means communicating with consumers in the way they prefer to communicate. From email to texting, if it can be used to communicate, chances are you will come across a consumer that wants to use it to talk to you. You can’t be accessible if you aren’t embracing mobile. The latest reporting continues to show that mobile usage for day-to-day web browsing is rapidly increasing. Your website, your consumer quoting portal, and your online customer service features should all be fully mobile-optimized. However, don’t fall into the trap of thinking your agency needs to have a mobile app. An app has to be installed from the app store of the device you are using, which is a huge deterrent in getting consumers to use it. More importantly, mobile apps don’t come up in search results on Google. Instead, focus on making sure your website can provide a positive user experience when being accessed from a mobile device.  Many websites, such as those created by EZLynx, can adjust automatically depending on the visitor’s screen size for a complete mobile-friendly experience. Paired with mobile-ready quoting and servicing solutions like EZLynx Consumer Quoting and Client Center, you’ll be ready to both quote and service consumers on any device.

Step 3: Share Your Knowledge

The internet is about communication. Websites, Google+, Facebook, and Twitter all have the sole purpose of making it easier and more fun to communicate with each other. Once upon a time, if someone had a question about insurance they would pick up the phone and call an insurance agent. While that does still happen, it has become a last resort for most people now. Whether they are asking the question on Twitter or doing a quick Google search, the first stop for most of us is the internet. Unless you’re actively working to make yourself available online, those consumers just found their answer from someone else. Be that someone else by watching and responding to insurance questions that are posted online. Make your website a repository of insurance knowledge by writing content that answers insurance questions. If nothing else, this will help establish trust between yourself and the reader by giving them unbiased answers to their questions. This is important if you hope to win the business of someone that has to choose between a highly recognized brand or a local insurance agent that doesn’t happen to have the budget to run yearly super bowl commercials like the other guys. This also has the added benefit of increasing the likelihood your website will be returned in search results. You may never attain a nationwide front page ranking for generalized search terms like “car insurance quotes” simply because of the sheer volume of websites out there trying to target those same terms. You are better off working to claim a top spot in search results for more specific questions and topics that you can share your expert opinion on.

Step 4: Ask for Help

All of these things are easy to do with our help. With everything required to manage the day to day responsibilities of an insurance agency, there simply aren’t enough hours in the day to accomplish all of this. EZLynx Agency Websites is our insurance-centric solution to the online marketplace for our agents. However, no matter how you go about establishing your online presence, always approach it from the point of view of the consumer, and you can’t go wrong! Find out how we can help!

Posted in NewsLynx | Tagged , , , | 1 Comment

Software as a Service: Affordable Solutions for Total Independent Insurance Management

Posted on by EZLynx

Cloud computing allows an independent insurance agent to obtain the same computer services that a large insurance company enjoys by obtaining them through a service agreement with a Software as a Service (SaaS) vendor.

For more than a decade, EZLynx has been helping insurance agencies run more efficiently. Now we offer four levels of agency management and digital marketing suites to suppliment the EZLynx Rating Engine. EXLynx Agency Suites, ranging from basic to a full enterprise system, includes a number of features to help streamline your workflow, generate new business, and retain exising customers.

Whether you choose EZLynx’s Basic Package, Standard Package, Advanced Package, or our Enterprise Package you will get access to innovative solutions that rival the proprietary systems of the largest insurance companies. Since the software resides on our secure server, you avoid the major investment in hardware and software.

Changes are easily and reliably added by EZLynx without interruption of your daily operations and involvement of expensive IT services.

EZLynx Rating Engine

At the center of our product, EZLynx is powered by the EZLynx Rating Engine. This core componenet is required for all of our Agency Suites.

EZLynx Management System

Each package includes our robust management system. Agents can obtain any data they need from wherever they can access the Internet. The entire client lifecycle is managed and stored in the cloud.

EZLynx Consumer Quoting

The EZLynx Internet quote system allows your customers to easily fill forms out a single time and generate a quote they can review online. If the quote is incomplete, the system will automatically email the client and request they complete the information needed. Advanced features include automatic vehicle pre-fill and other things to make the process as consumer friendly as possible.

EZLynx Marketing Campaigns

Integrating your EZLynx data with email drip campaigns allows independent insurance agents to stay in contact with clients on a regular basis rather just at renewal time. It is easy to design digital marketing campaigns that are informative and relevant – communications is one of the most important parts of successful ongoing marketing. This feature is also standard for all packages.

EZLynx Client Center

Here your clients can easily get their ID Cards, policy documents, and request changes 24/7. Enhanced customer service helps to retain clients and saves your agency time and money.

EZLynx Agency Websites

EZLynx offers powerful agency websites that come fully integrated with our Consumer Quoting and Client Center products. Generate new business with a website built using SEO best practices, offer live comparative quoting, and then service those consumers after they become customers.

When you choose EZLynx as your SaaS provider, no matter what suite you select, you get an easy to implement full-service suite of services so that your agency runs smoothly. With no software needed to download, there is no reason not to try our free 10-day trial. Click here to sign up or call us at 877-932-2382, option 2.

Posted in Products & Services | Tagged , , , , , , | Leave a comment

Bringing In New Clients With EZLynx Agency Websites

Posted on by EZLynx

In an age of digital marketing and search engine optimization, insurance agencies need cutting-edge features, websites and informative solutions to reach a wide audience and bring in new customers. Although professionals working in agencies understand that SEO is an important part of improving the ability to reach new clients, it is not a simple process to create a website that appeals to a wide audience and is optimized for the web. That’s where EZLynx Agency Websites comes in.

How EZLynx Agency Websites Works

EZLynx Agency Websites are used in conjunction with a full agency suite of services that help a company manage customer data, keep track of options and provide quotes. The websites are designed around the needs of an insurance agency to bring in more web traffic and make the site easier to find.

  • EZLynx will build the website for the agency with professional search engine optimization so that the company is easy to find.
  • After the website is built and prepared, it is then hosted by EZLynx and will work seamlessly with the customer quoting and client center provided by EZLynx.

Improving Client Experiences through Online Optimization

The success of insurance agencies hinges on maintaining consistent customer satisfaction and providing the tools a client might want when looking for coverage, adding to a plan or keeping track of current insurance. With EZLynx Agency Websites, the full suite of services will work in conjunction with the basic website design to help the insurance agency manage client information more efficiently.

The services will allow insurance agencies to access the rating system, management system and marketing services. By keeping the services in one place, an insurance agency is able to provide superior support to clients.

Keeping Up with Growth

Marketing requires several different tactics and strategies. Inbound marketing, or making a website that is easy to find when potential clients are looking for specific information, is a simple way to improve the growth of the company. The professional SEO services provided when a website is designed by EZLynx will increase the ability to reach out to the target audience. When used with the maintenance tools provided by EZLynx that are available in the suite, an insurance agency can keep track of growth, make changes to the company when it is necessary and ensure that every customer is getting the best services available.

Improving the customer experience with online tools is the best way to encourage growth and professionalism in an insurance agency. As more customers look for information over the Internet, incorporating inbound marketing strategies will provide opportunities for growth. A business is able to exceed the expectations of customers with a well-planned website design.

Posted in Products & Services | Tagged , , , | Leave a comment