Why EZLynx 5?

We strive to look beyond the status quo to see the bigger picture and create new, innovative solutions. This principle is so important that it is one of our core values at EZLynx – THINK. In the office, we see it each day on the wall, and even working from home, this value drives our passion, creativity, and desire to bring value to our customers every day.  It has been a force for change at the company since the original EZLynx Rating Engine pioneered the concept of real-time rating, and EZLynx 5 is another step forward in our evolution.

As more information runs within our platform, the underlying technology that supports it must scale too. This technology needs to be updated to keep up with the rapid pace at which EZLynx continues to become more powerful and useful to our agents. Our priority is your success. This is the primary driver for EZLynx 5, and with it comes more ways we can help your agency improve productivity, profitability, serviceability, and scalability – the four pillars of our product philosophy.

Our world is changing, and we’ve watched two major trends emerge: an increased use of mobile (tablets and phones) and a driving need for automation. EZLynx 5 was built with these things in mind, and it can provide additional value to your agency through powerful automation features, enhanced mobile support, and new third-party integrations.

Prospects expect agents to produce an accurate quote at any time or place. In order to get a quote on a mobile device, we needed to streamline the application process by intelligently answering the carrier specific questions needed to get a rate while also simplifying the interface. Leveraging the massive volume of data flowing through our platform (half of the quotes in the country), EZLynx 5 is able to intelligently prefill many of these questions based on your agency’s location.

We know that agents who choose EZLynx are forward-thinking, resourceful, and ready to embrace the advantages these evolutions in automation and artificial intelligence can bring.  Particularly in challenging times, customer retention becomes paramount, and EZLynx 5 builds on top of our existing retention and communication tools with new automation features.

We dreamed of a way for agencies to easily add value to every quote and every policy that flows through our platform. EZLynx Connect provides third-party businesses an avenue to distribute their products and services directly within the EZLynx platform, and this new architecture has been built into EZLynx 5 from the ground up. We’ve opened the EZLynx framework and invited carriers and vendors to work side-by-side with our technologists to innovate and integrate solutions to improve your workflow. EZLynx Connect will allow us to seamlessly exchange data with third party vendors and allow for complete automation.

We realize changing something that you use and depend on every day can be frustrating, but “we cannot become what we want by remaining what we are.”  This is the same with technology and software. For it to evolve, to become more powerful, and more innovative the technology must change. At times, we’ve had missteps, but we know that, as with innovations before, we will get it right in the end. There is a vital need to adopt new technological advantages, yet the insurance industry is often slow to embrace these changes. Our goal is to change the industry for the better. We want to build products that aid in your success, and while there is not a perfect path to that vision, we believe that EZLynx 5 is the first step.