EZLynx has become a Full Customer Lifecycle Solution

We have developed a suite of integrated solutions to help streamline your agency workflow.  This full range of digital marketing, customer retention, and agency management tools are built on the foundation of EZLynx for a seamless user experience.

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EZLynx has become known in the industry as the leader in comparative rating, but what people may not realize is that EZLynx does more than rating.  We’ve taken what we’ve learned from our customers and what we have seen happening in the industry to create a suite of integrated solutions for EZLynx that can help streamline your agency workflow.  This full range of digital marketing, customer retention, and agency management tools is built right in to the EZLynx platform for a seamless agency-in-a-box experience.

EZLynx Agency Websites

Consumers spend more time researching and shopping for insurance online than ever before

It all starts with the website.  It’s your digital storefront, and it’s likely the first place your current customers and potential customers are going to go when they need help with their insurance.

We quickly saw that agents did not have the time or technical knowledge to take full advantage of our Consumer Portal, which provides consumer-facing live quoting for agents.  Through our own efforts in driving organic search traffic, we realized that agents did not have the time to do what was necessary to slowly bring in new visitors to their website and ultimately to their Consumer Portal for a quote.

Our agency website solution allows agents to collaborate with our website management team to build and maintain a strong digital presence that is fully integrated with our live quoting and customer self-servicing features.  SEO is a slow, on-going process, so our agency websites come with a blog, social media connectivity, and weekly custom-written content updates.  Most importantly, we have quarterly analytics conference calls to provide full transparency on the performance of the website.

EZLynx Consumer Portal

Provide consumers with comparative live quoting on your agency website

In the end, what agents really want out of their website is new business. While our SEO strategy with EZLynx Agency Websites can sometimes help drive new visitors to your site, the EZLynx Consumer Portal is where we want them to end up.  We’ve defaulted the most common questions and streamlined the form screens to make it as easy as possible for consumers to work their way through the online quote process so that the new leads quickly drop into your EZLynx account, ready to be sold.

However, busy and distracted consumers often never finish filling out the forms.  We’ve set up our Consumer Portal to automatically send follow-up emails to give consumers the opportunity to pick up where they left off.  This all happens automatically in the background, saving you time and potentially bringing a consumer back to your site.

We also realize that sometimes you have to go to where the business is.  In the age of social media, that means Facebook.  We’ve created a Facebook version of our Consumer Portal that allows agents to provide live comparative quoting directly on their Facebook Page.  This gives agents the opportunity to take advantage of the power of word of mouth (in the digital sense) and capture leads without the user having to leave the Facebook site.

EZLynx Policy Management

Ditch that expensive management system

The costs associated with operating a successful independent agency can quickly and unexpectedly skyrocket.  One of the greatest expenses for an agency is the management system.  That’s all about to change.

EZLynx Policy Management can replace much of the functionality found in legacy management systems – at a fraction of the cost.

Most agents have accumulated huge amounts of customer data, so much so that they have essentially become chained to their outdated and overpriced management system.  Migrating to EZLynx Policy Management may sound daunting, but our data conversion team has had amazing success helping agents migrate their existing customer data into our system.

EZLynx Customer Self-Servicing

Integrated and seamless customer service solutions

With EZLynx Policy Management and policy downloads, agents can take advantage of our seamless customer self-servicing feature to provide their customers with online access and, ultimately, reduce the workload of you and your CSRs.

All of the customers in your EZLynx account (we call them Applicants in EZLynx) that have an active policy can be given the ability to use their email address to log in on your website.  After a verification process, the customer is able to see their active policies, print out relevant documents such as proof of insurance, and download other documents that the agent has chosen to make available.

The document center provides agents a way to share important documents with their customers, but it also allows customers to upload documents without having to use the less secure method of email.  We’ve also made sure that all communication with your customers is logged as an Activity to ensure you have a clear trail of communication.

Our new version of Customer Self-Servicing (coming out next month) also includes guided change request forms to help customers give their agents the exact details they need to know in order to minimize the amount of time spent following up on the phone.  We are also striving to make the consumer experience quick and easy, keeping your customers happy and ensuring they’ll stick around when it comes time to renew.

EZLynx Marketing Campaigns

Retain customers and nurture leads with automated drip campaigns

Most independent agents are business savvy individuals that have learned how to keep costs down while still providing a high level of service to their customers.  EZLynx Marketing Campaigns is a simple way to set up automated drip campaigns that can be enabled on a per-applicant basis.  It’s an easy and cost effective way to put customers on a renewal or upsell reminder 6 months down the road or to send an email to a lead every few months.

If an agent is not in EZLynx, they are more than likely working through their inbox.  When we created our Marketing Campaign feature, we knew two things:  First, no one is going to want to keep track of who is on what campaign.  Second, responses to email marketing campaigns are going to land in an agent’s inbox.  This is why we created our Microsoft Outlook add-in.  The Microsoft Outlook add-in for EZLynx connects your inbox to your EZLynx account to help keep key information right at your fingertips.

Using the Outlook add-in, every email you get from an EZLynx Applicant is going to be flagged to show their details, including whether or not the consumer is on any marketing campaigns.  If their email is in response to a campaign, you’ll be able to remove the consumer from the campaign with a single click.

Our Outlook add-in also works seamlessly with Policy Management and policy downloads.  Since EZLynx will have up to date policy details for each of your customers, you’ll be able to immediately see those details from within Outlook.  You can also save email conversations and attachments directly to EZLynx, ensuring that consistent records are always kept for each Applicant.

EZLynx is a complete agency-in-a-box solution

A streamlined, efficient, full customer lifecycle suite for the digital consumer

EZLynx has worked hard to find out what agents need most in order to be successful in what has become a highly competitive online marketplace.  Independent agents don’t have the resources to compete with hundred million dollar marketing budgets of direct writers like Geico.

What EZLynx has done with our suite of solutions is to help make it easier and more cost effective for independent agents to manage their customers and generate new business, and we’ve bundled this suite of features into several packages to help meet the needs of each individual agency.

To find out more about EZLynx and our digital marketing, customer retention, and agency management tools, click here.


Introducing the EZLynx Carrier Consumer Portal

EZLynx is excited to announce its recently released Carrier Consumer Portal (CCP) to a number of leading insurance carriers, enhancing the ability of the independent agent to compete with the captive and direct writers.

What is NewsLynx for Carriers? As the industry leader in real-time comparative rating, EZLynx has always had a strong relationship with our carrier partners.  As we expand to provide our powerful solutions to carriers, we thought it was time to roll out a quarterly carrier version of our NewsLynx for agents. NewsLynx for carriers will touch on subjects that are relevant to carriers like new product announcements, technology discussions, industry standards, and more.  Read on!

To view the full PDF version of our NewsLynx Carrier Edition, click here.

Armed with the knowledge that 80% of those consumers who are interested in buying a personal lines insurance policy will shop for insurance via the internet, and that only 20% of that same cohort will actually purchase a policy over the internet, CCP is a tool that a carrier may implement from their consumer facing website allowing a prospective insured the ability to securely enter their personal lines risk information directly into the carrier site. The risk is then underwritten by the carrier adherent to their specific guidelines, and immediately returns a real-time quote indication to the prospect.

What makes this program so appealing to all three parties – the carrier, consumer, and independent agent – is that CCP will then immediately and electronically pass the prospect information along to one of the carrier’s independent agents based on a predetermined set of specific criteria (and programmed within the CCP system) that may include demographic information such as zip code location, line of business, or other carrier devised rules.

The goal of this program is twofold; facilitate those consumers who prefer to research the cost of, and coverage available, at their convenience 24/7/365, and second to provide the prospective insured with the experience, knowledge and expertise of a licensed professional independent insurance agent who is familiar with their geographic location and other demographics pertinent to the risk. In other words, the insured, carrier, and agent all reap the benefits of “the best of both worlds.”

Through years of providing a real-time consumer rating portal from an independent agent’s website and Facebook page, EZLynx has combined this experience with the knowledge gained, and incorporated it into an easy to navigate, seamlessly integrated product that carriers may now use to enhance the consumers’ insurance buying experience. With CCP constructed to emulate the carrier site with its branding, colors and logo, the consumer has the comfort of knowing that they are always interacting directly with the carrier they prefer.

From a business standpoint, carriers who implement CCP within their organization take advantage of a proven, accurate real-time rating system, and when combined with the economies of scale by not having to construct and maintain their own internal consumer facing program, may now offer what many consumers have come to expect – their insurance products to the general public via an electronic (and cost saving) mechanism. At the carrier’s option, the consumer’s experience can be extended to include CCP’s built in rate finalization and online Buy functionality.

Implementing CCP across their personal lines product offerings allows the carrier to minimize distribution expenses without sacrificing the value of a true, independent insurance agent that the consumer has an educated expectation and understanding of.

For additional information on any of the EZLynx agency or carrier related products, please contact [email protected].


Webcetera Brings Live Consumer Home and Auto Insurance Quoting to Facebook

Flower Mound, TX – July 18, 2011 – Webcetera®, the leading provider of insurance industry real-time solutions and maker of EZLynx®, expands agents’ web-based sales capabilities with the release of the EZLynx Consumer Portal Facebook® application.

Now Included with CPPro™, the EZLynx Consumer Portal Facebook App from Webcetera allows agents to offer consumers live home and auto insurance quoting directly on their agency Facebook® page.

With a recently announced 750 million active users, Facebook® provides a unique marketing opportunity for independent agencies that need to target specific demographics. Using Facebook’s own advertising platform, agencies can market to individuals based on their information, interests, hobbies, and any other publicly available information the consumer has put into their Facebook account. These advertising efforts can send those consumers directly to that agency’s Facebook page where our application can provide instant gratification to the consumer in the form of live comparative home and auto insurance quotes—all without the user having the leave Facebook.

“The release of our Facebook App and its ability to allow agents to provide live home and auto insurance quoting (CPPro™ or CPLive™) on their Facebook page is yet another powerful tool that Webcetera has released for Independent Agents recently,” says Jaideep Jayaram, Vice President of Consumer Products at Webcetera. “Agents can now share, connect and get recommended by their friends for their insurance services, leading to a powerful reference program”

About Webcetera / EZLynx:

Webcetera, creator of EZLynx, is a leading technology vendor concentrating within the insurance industry. A Texas based company, founded in 2003; Webcetera specializes in real-time software solutions for the insurance industry and insurance consumers. The company’s technology is used by leading insurance carriers and thousands of independent agencies across the country.


Webcetera Announces Enhancements and Additional Features to Consumer Portal with Consumer Portal Pro

FLOWER MOUND, TX – April 25, 2011 – Webcetera®, the leading provider of insurance industry real-time solutions and maker of EZLynx®, expands agents’ web-based sales options and capabilities with the release of Consumer Portal Pro (CPPro™).

With the addition of CPPro™ to an agency’s web site, agents will see more completions of personal lines quote requests, increasing the number of quality sales leads and the closing of more new business.

CPPro™ expands an agency’s online marketing by presenting the consumer a highly refined means of quoting themselves through the carriers represented by the agency. The application automatically follows up with consumers that did not complete a quote request, provides insight to an agency’s online consumer profile, and facilitates the consumers’ rapid completion of the quoting process with optimized forms and pre-fill of vehicle information.

“No other vendor has Webcetera’s strong commitment to the independent insurance distribution channel and its continued success,” says Gerry Keeley, VP Sales. “While older marketing channels continue to decline and new competitors continue to emerge, CPPro provides the needed edge to assure the agent’s growth, not just survival. Now agents can analyze and target their web traffic and hold lead sources accountable. Consumers have a quality experience, receiving live home and auto quotes using the features that we have released for CPPro.”

For more information about EZLynx or Consumer Portal Pro, contact Pete Holcomb at (877) 932-2382, x228 / [email protected]

About Webcetera / EZLynx:

Webcetera, creator of EZLynx, is a leading technology vendor concentrating within the insurance industry. A Texas based company, founded in 2003; Webcetera specializes in real-time software solutions for the insurance industry and insurance consumers. The company’s technology is used by leading insurance carriers and thousands of independent agencies across the country.