We have developed a suite of integrated solutions to help streamline your agency workflow. This full range of digital marketing, customer retention, and agency management tools are built on the foundation of EZLynx for a seamless user experience.
EZLynx has become known in the industry as the leader in comparative rating, but what people may not realize is that EZLynx does more than rating. We’ve taken what we’ve learned from our customers and what we have seen happening in the industry to create a suite of integrated solutions for EZLynx that can help streamline your agency workflow. This full range of digital marketing, customer retention, and agency management tools is built right in to the EZLynx platform for a seamless agency-in-a-box experience.
EZLynx Agency Websites
Consumers spend more time researching and shopping for insurance online than ever before
It all starts with the website. It’s your digital storefront, and it’s likely the first place your current customers and potential customers are going to go when they need help with their insurance.
We quickly saw that agents did not have the time or technical knowledge to take full advantage of our Consumer Portal, which provides consumer-facing live quoting for agents. Through our own efforts in driving organic search traffic, we realized that agents did not have the time to do what was necessary to slowly bring in new visitors to their website and ultimately to their Consumer Portal for a quote.
Our agency website solution allows agents to collaborate with our website management team to build and maintain a strong digital presence that is fully integrated with our live quoting and customer self-servicing features. SEO is a slow, on-going process, so our agency websites come with a blog, social media connectivity, and weekly custom-written content updates. Most importantly, we have quarterly analytics conference calls to provide full transparency on the performance of the website.
EZLynx Consumer Portal
Provide consumers with comparative live quoting on your agency website
In the end, what agents really want out of their website is new business. While our SEO strategy with EZLynx Agency Websites can sometimes help drive new visitors to your site, the EZLynx Consumer Portal is where we want them to end up. We’ve defaulted the most common questions and streamlined the form screens to make it as easy as possible for consumers to work their way through the online quote process so that the new leads quickly drop into your EZLynx account, ready to be sold.
However, busy and distracted consumers often never finish filling out the forms. We’ve set up our Consumer Portal to automatically send follow-up emails to give consumers the opportunity to pick up where they left off. This all happens automatically in the background, saving you time and potentially bringing a consumer back to your site.
We also realize that sometimes you have to go to where the business is. In the age of social media, that means Facebook. We’ve created a Facebook version of our Consumer Portal that allows agents to provide live comparative quoting directly on their Facebook Page. This gives agents the opportunity to take advantage of the power of word of mouth (in the digital sense) and capture leads without the user having to leave the Facebook site.
EZLynx Policy Management
Ditch that expensive management system
The costs associated with operating a successful independent agency can quickly and unexpectedly skyrocket. One of the greatest expenses for an agency is the management system. That’s all about to change.
EZLynx Policy Management can replace much of the functionality found in legacy management systems – at a fraction of the cost.
Most agents have accumulated huge amounts of customer data, so much so that they have essentially become chained to their outdated and overpriced management system. Migrating to EZLynx Policy Management may sound daunting, but our data conversion team has had amazing success helping agents migrate their existing customer data into our system.
EZLynx Customer Self-Servicing
Integrated and seamless customer service solutions
With EZLynx Policy Management and policy downloads, agents can take advantage of our seamless customer self-servicing feature to provide their customers with online access and, ultimately, reduce the workload of you and your CSRs.
All of the customers in your EZLynx account (we call them Applicants in EZLynx) that have an active policy can be given the ability to use their email address to log in on your website. After a verification process, the customer is able to see their active policies, print out relevant documents such as proof of insurance, and download other documents that the agent has chosen to make available.
The document center provides agents a way to share important documents with their customers, but it also allows customers to upload documents without having to use the less secure method of email. We’ve also made sure that all communication with your customers is logged as an Activity to ensure you have a clear trail of communication.
Our new version of Customer Self-Servicing (coming out next month) also includes guided change request forms to help customers give their agents the exact details they need to know in order to minimize the amount of time spent following up on the phone. We are also striving to make the consumer experience quick and easy, keeping your customers happy and ensuring they’ll stick around when it comes time to renew.
EZLynx Marketing Campaigns
Retain customers and nurture leads with automated drip campaigns
Most independent agents are business savvy individuals that have learned how to keep costs down while still providing a high level of service to their customers. EZLynx Marketing Campaigns is a simple way to set up automated drip campaigns that can be enabled on a per-applicant basis. It’s an easy and cost effective way to put customers on a renewal or upsell reminder 6 months down the road or to send an email to a lead every few months.
If an agent is not in EZLynx, they are more than likely working through their inbox. When we created our Marketing Campaign feature, we knew two things: First, no one is going to want to keep track of who is on what campaign. Second, responses to email marketing campaigns are going to land in an agent’s inbox. This is why we created our Microsoft Outlook add-in. The Microsoft Outlook add-in for EZLynx connects your inbox to your EZLynx account to help keep key information right at your fingertips.
Using the Outlook add-in, every email you get from an EZLynx Applicant is going to be flagged to show their details, including whether or not the consumer is on any marketing campaigns. If their email is in response to a campaign, you’ll be able to remove the consumer from the campaign with a single click.
Our Outlook add-in also works seamlessly with Policy Management and policy downloads. Since EZLynx will have up to date policy details for each of your customers, you’ll be able to immediately see those details from within Outlook. You can also save email conversations and attachments directly to EZLynx, ensuring that consistent records are always kept for each Applicant.
EZLynx is a complete agency-in-a-box solution
A streamlined, efficient, full customer lifecycle suite for the digital consumer
EZLynx has worked hard to find out what agents need most in order to be successful in what has become a highly competitive online marketplace. Independent agents don’t have the resources to compete with hundred million dollar marketing budgets of direct writers like Geico.
What EZLynx has done with our suite of solutions is to help make it easier and more cost effective for independent agents to manage their customers and generate new business, and we’ve bundled this suite of features into several packages to help meet the needs of each individual agency.
To find out more about EZLynx and our digital marketing, customer retention, and agency management tools, click here.