EZLynx Creates Innovative Communications between Carriers and Agents to Improve Comparative Rating Success

Flower Mound, Texas – EZLynx, recognized as the industry leader in real-time comparative rating and insurance software solutions, announces EZLynx Carrier Messaging. Deliver marketing messages to agents at the most effective time – during the quoting process.

“Imagine delivering a message directly to an agent at the point of sale while they are deciding how or where to place the business,” says David Taylor, VP of Product Integration at EZLynx. “Carriers can now interact with their agents when they are quoting and grab their attention with a variety of risk specific messages in their EZLynx quotes. This powerful tool provides the message vehicle for growing a carrier’s market for specific areas or products.”

The messages, returned by the carrier’s system, are channeled to a messaging section on the EZLynx quote results page.  Banner alerts provide agents with an excerpt of the message content.  A quick click takes the agent to the carrier’s exclusive message, focusing them on the carrier’s specific information.

EZLynx Carrier Messaging is a highly effective communications channel for a carrier to deliver its unique strengths to its agency force.  While the messaging framework may be used for broadcast message delivery, it may also be used to deliver risk-specific messaging via text or HTML formatting.

“For example,” Taylor continues, “submission of a risk that the carrier identifies as an umbrella candidate can trigger a “have you considered” message back to the agent and includes a link to the carrier’s umbrella quoting application. With very liberal space-availability, carriers can employ combinations of text and graphical formats along with interactive methods as agent calls-to-action.”

“With multiple national carriers now participating in EZLynx Carrier Messaging, this is a win-win for the independent agent-carrier channel.” said Taylor.

To learn more about EZLynx Carrier Messaging, please contact [email protected].

ABOUT EZLYNX

EZLynx is an industry leader in property and casualty insurance solutions, with cloud-based agency management, comparative rating, client servicing, and digital marketing tools for the insurance agency marketplace. EZLynx pioneered the concept of real-time quoting and remains today the leading provider for independent agents. EZLynx processes more than four million auto, home and package transactions every month, offering a choice of rates from 160 top insurance companies in 48 states.


Get to Know the Heart of EZLynx: The EZLynx Rating Engine

When we started EZLynx a decade ago, one tool was at the core of it all:

  • The EZLynx Rating Engine made EZLynx the first company to come out with a comparative rater that delivered instant, accurate rates for dozens of different insurance carriers, all from the same set of information.

Our vision was to develop a cutting-edge, comprehensive online program that acts as a liaison between an insurance agency and the carriers it works with.

Rather than your having to input the information separately to get a quote from each carrier, the EZLynx Rating Engine does all the work for you. Once the customer information is in, it fetches real-time accurate rate quotes from all the carriers you selected.

Since then, other companies have tried to duplicate our success, but we still believe that the EZLynx Rating Engine is the best comparative rater available.

If you don’t know much about the EZLynx Rating Engine yet, take a look at a few of the features that have helped it maintain its position as an industry leader:

  • Gather instant quotes from more than 150 carriers
  • Export reports to Excel to better analyze your search trends
  • Return quotes on up to three additional combinations of coverage amounts or deductibles without any extra work

In the years since we introduced our comparative rater, we have worked to make it even easier to use. Now, not only can you fetch the rates, you can also integrate the EZLynx Rating Engine into your website so individuals can get rate quotes from their computers and mobile devices.

Because people are becoming increasingly inclined to search for information online before they contact an insurance agent, this helps you capture customers without having to do any work. Once they see the rates through your consumer quoting portal, they will be ready to call you to set up the policy they have already chosen. How much easier could it get?

We haven’t stopped developing the EZLynx Rating Engine, either. In the last decade, we have introduced a suite of agency workflow solutions that save you time and provide your customers with the best possible service.

Our comparative rater is still at the heart of our service, but we also added:

  • a client center for your current customers;
  • tools for streamlined marketing campaigns to follow up with customers and individuals who received quotes; and
  • a powerful management system to keep track of your workflow

In the coming years, we will continue to improve our comparative rater to help you do your job well. We plan to maintain the EZLynx Rating Engine as the simplest way to gather accurate insurance rates.