Insurance companies have spent millions of IT dollars over the past decade on “if you build it, they will come” technology investments, only to find out that the consumer experience didn’t yield the desired results. In an often feeble attempt to achieve the targeted ROI, these carriers continued to expend IT and marketing resources on their proprietary products, before ultimately deciding they simply couldn’t continue to throw good money after bad.
EZLynx Carrier Consumer Quoting (EZLynx CCQ) came to the forefront as a leader in this market segment last year and for good reason.
In one recent example: A major national carrier had built their own proprietary automobile quoting portal for their direct offering that took over a year to deploy. The project continued to consume internal resources for maintenance and support. The carrier’s business unit also wanted to offer a complimentary full-feature home quoting portal that matched the look and feel of the existing automobile portal. Because of costs and speed to market considerations, the carrier decided to use our EZLynx CCQ product for their consumer-facing home quoting portal. EZLynx CCQ was able to seamlessly dovetail into the carrier’s workflows and work with their existing proprietary automobile portal for both monoline and package quoting. As a result, the carrier experienced a dramatic reduction in the time to market, from over 1 year to under 120 days, and the hard costs were less than half of their internal build estimates, not to mention the opportunity costs that were essentially reduced to zero.
EZLynx CCQ provides significant opportunities for both large and small carriers, as well as agencies, by allowing consumers to enter information directly into a customized carrier portal for data and lead information collection, and optionally, it can provide rates to those consumers. EZLynx has been powering personal lines consumer-facing rating for agencies and carriers since 2007 by putting rates in front of consumers with easy-to-navigate and intuitive interfaces. We think it’s fair to say that we know what we’re doing when it comes to driving consumers to the right results. CCQ implementations can be as simple as contact and risk information data capture to as complex as online bind. As a product, EZLynx CCQ is highly configurable from simple look and feel changes, to unique workflows, custom question sets, secondary languages, and pixel and verbiage level customizations that will help keep your legal, marketing, and underwriting teams happy. EZLynx CCQ can be configured to provide leads and even bind quotes for a carrier’s existing agency plant, direct channel, or both. All of this can be seamlessly integrated into the carrier’s website to provide a complete white-labeled user experience.
The consistent growth we’re experiencing among our various products and services at EZLynx is amazing. It shows that if you have hard-working, energetic, creative, and dedicated team members, the sky is truly the limit.
If any aspect of the above scenario sounds familiar to you and you have 2015 project(s) on the board for consumer quoting, please contact your EZLynx carrier representative at [email protected] to discuss how EZLynx CCQ may be able to assist your team.