Looking Ahead in 2022

Leading the Way

Brenna Johnson, VP of Product Management

As we finish our first year as part of Team Applied, I am excited for the future. Together, no company is better positioned to change this industry for the better. We approach every challenge with this same, simple idea – how can we add competitive value to your agency and help you achieve better results?

Unlike some management systems that function as an electronic filing cabinet for what has already happened in your agency, EZLynx anticipates and suggests what to do next, and will even automate these steps for you. Why? We want to free you to build better relationships with your customers and win more business. We believe this is the path to success. Big things happen at the intersection of opportunity and innovation, and we’re excited for the opportunity to lead the industry forward.

Looking Back

Before I share what’s on the horizon, I’d like to take a moment to reflect on my personal favorite product enhancement from 2021.

The Automatic Change Request Confirmation feature automates the endorsement review process. In real-time, EZLynx automatically reviews incoming endorsements from the carrier to verify they are accurate based on the changes requested by the agency. If everything matches, the system automatically confirms the endorsement and closes it out without the need for human intervention.

  • We’ve had reports that this feature decreases endorsement processing times by 45%!
  • Automating this process represents significant time savings to agencies, because they are not paying employees to do work that their management system should do for them.

Looking Ahead

In 2022, our commitment to investment continues. EZLynx has a deep-rooted passion for helping independent insurance agents thrive through innovation. We take it very seriously that you rely on us for the tools to strengthen client relationships, add competitive value to your agency, and achieve better results. Here’s a quick look ahead:


Automation

Agency automation truly is a game-changer and the key to scaling your business. When you rely on software to automate and perform common workflows, you get more done in less time. By automating key aspects of client engagement, you multiply the impact of your staff. With the time you save, you also free up your entire agency to better focus on clients and win more business.

We will continue to expand the role EZLynx Automation Center can play in your agency, with new workflows and additional best practice templates to help you automate your sales, service, and retention. If you have not already implemented this powerful tool, please let me encourage you to make this the year that you do.

Customer Self-Service

Insurance customers—like any other digital consumers—have fully embraced the use of online customer self-service. Every day the lines between traditional and digital business become more blurred. Technology enhances the customer experience, and customer portals provide yet another avenue for agencies to build relationships and act as trusted advisors for their insureds.

If your clients cannot already access policies, generate certificates, submit change requests, view ID Cards, follow claims, share documents, make payments and more from anywhere, anytime and on any device, you are not delivering the digital experience today’s insurance shoppers expect. EZLynx Client Center is the answer.

We will continue to grow this digital extension of your agency, expanding the commercial self-service capabilities and forging a deeper integration with payments. We’ve had great success in reducing the time spent collecting agency bill receivables this year (up to 60% reduction for some agencies!) and will improve on that in the coming year. Strategically shifting the client portal to help agencies intelligently cross-sell was successful, so we are excited to build on that by introducing a client-facing referral and review program for satisfied customers. If you are not familiar with everything EZLynx Client Center has to offer, you really do owe it to your agency to take a closer look.

Focus on Growth

We believe agencies should be able to integrate trusted, best-in-class technology solutions with their agency management system, without having to write the code themselves to do it. The EZLynx Connect Marketplace provides development-free connectivity to third-party vendor solutions, advancing your agency immediately in targeted ways – like choosing from a curated selection of vendors to help add value to every quote. We have focused on adding availability across key areas of the platform and will continue to add new vendors this year.

EZLynx is known for creativity and a devotion to solve problems differently. As I mentioned earlier, we’re also passionate about helping our customers grow and thrive. You’ve reached out to let us know that your agencies have trouble monitoring performance metrics and staying on track for annual goals. Be on the lookout later this year for some exciting enhancements to help you do just that.


The Future of EZLynx

I am excited about the opportunities that lie ahead. The technology landscape and consumer expectations are changing rapidly, and you can count on EZLynx to stay ahead of that change. Thank you for placing your trust in us, thank you for joining us on this exciting, wonderful journey, and thank you for choosing EZLynx as your technology partner. The best is yet to come!


Frequently Asked Questions About the Applied Systems Acquisition of EZLynx

Q: What are the details of today’s announcement?

A: Applied Systems has entered into a definitive agreement to acquire EZLynx. This transaction will bring together Applied Systems, a leading global provider of insurance software, with EZLynx, a pioneer in real-time comparative rating and one of the fastest growing agency management systems. This complementary acquisition will expand Applied’s portfolio of agency management system and rating technologies to support automation for agencies of all sizes while also increasing connectivity across the distribution channel to create greater value for all stakeholders.

Q: Why did Applied acquire EZLynx? How will this benefit the insurance industry?

A:  Start-up and smaller, fast-growing independent insurance agencies are on the rise, with the high regeneration factor of new agencies creating a growing segment of the marketplace that can benefit from investment in technology and automation. This segment has historically been a small portion of Applied’s overall business for which our digital solutions typically exceed their current needs. Additionally, agencies and insurers are investing in technologies that lower cycle time and reduce costs on low-margin transactions, increasing the appetite for greater connectivity to automate these processes.

Applied’s acquisition of EZLynx will expand agency choice of management systems that provide the capabilities to support their unique business model needs. Additionally, Applied will integrate EZLynx’s industry-leading real-time comparative personal lines rating technology with Applied’s portfolio of products, including Applied Epic, creating a “better together” user experience between the applications while giving agencies even greater access to personal lines products. Over time, the combined companies will evaluate opportunities to integrate Applied’s extended digital agency solutions with EZLynx’s agency management system to create greater automation and connectivity for the smaller, fast-growing, personal lines-focused agency segment that values all-in-one technology solutions.

Additionally, EZLynx’s people have a strong track record of customer loyalty, product and cultural innovation and an ability to leverage global engineering capabilities, all of which will support Applied’s innovation mission.

Q: How will this benefit EZLynx and Applied Systems customers?

A:  EZLynx’s customers and partners will experience no impact to their primary services, support, and sales contacts. We believe the combination of Applied and EZLynx will provide significant benefits and greater choice to both companies’ customers, partners, and other stakeholders in the industry. Applied is committed to investing behind the combined teams to drive continued product innovation and deliver the highest level of value to our customers and partners. Our customers will greatly benefit from expanded choice of management system technology and tighter integration of EZLynx’s personal lines real-time comparative rating technology and Applied’s digital agency solution.

Applied will continue to support and grow EZLynx’s relationship with Market Access Providers/Aggregators and integration with non-Applied broker management solutions in the marketplace.

 

You can read the full press release here.


Applied Systems to Acquire EZLynx

Strategic acquisition to expand portfolio of agency management and rating technologies, driving greater automation and connectivity for agencies of all sizes

University Park, Ill. Jan. 14, 2021 – Applied Systems (“Applied”) today announced that it has entered into a definitive agreement to acquire EZLynx, a pioneer in real-time comparative rating and one of the fastest growing agency management systems in the U.S. This complementary acquisition will expand Applied’s portfolio of agency management and rating technologies to drive automation for agencies large to small while also increasing connectivity across the distribution channel to create greater value for all stakeholders.

“Start-up and fast-growing independent insurance agencies are on the rise, creating a growing segment of the marketplace looking for automation and technology choice,” said Taylor Rhodes, CEO at Applied Systems. “Applied’s investment in EZLynx further demonstrates our commitment to providing technology choice for agencies of all sizes and increasing automation and connectivity between agencies and insurers to create a more valuable digital distribution channel.”

Applied’s acquisition of EZLynx will expand agency choice of management systems that support their unique business model needs and deliver new innovation to enhance EZLynx’s notable portfolio of products. Additionally, Applied will integrate EZLynx’s industry-leading real-time comparative personal lines rating technology with Applied’s portfolio of products, including Applied Epic, creating a “better together” user experience between the applications while giving agencies even greater access to personal lines products. This tight integration will allow agencies to maintain a single view of customers and prospects while eliminating time spent managing multiple data points across disparate systems, creating greater productivity, simpler workflows, and added value.

“EZLynx has always been devoted to solving the insurance agent’s most pressing problems and providing user-friendly software that can be used by anyone, anywhere, anytime,” said Nag Rao, CEO and co-founder of EZLynx. “This acquisition will provide our customers and employees access to new innovation and resources, allowing us to grow EZLynx’s capabilities more effectively for the benefit of all stakeholders of the insurance lifecycle.”

Hellman & Friedman, a preeminent global private equity firm with a distinctive focus on investing in high-quality growth businesses with a long-term approach, has been Applied’s majority shareholder since 2014, alongside minority shareholders Stone Point Capital, JMI Equity, and CapitalG.

Nomura Securities has provided committed financing to support the acquisition.

For more information on this acquisition, please click here.

 

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About Applied Systems

Applied Systems is a leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied is one of the world’s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied’s people and products enable millions of people around the world to safeguard and protect what matters most.

About EZLynx

EZLynx pioneered personal lines real-time comparative rating, enabling agents to generate quotes from multiple insurance carriers with a single data entry point. Today, over 20,000 agencies rely on EZLynx to provide more than eight million home, auto, and package rating transactions every month.  EZLynx has also expanded beyond personal lines comparative rating by creating innovative software solutions that transform every facet of agency life, including agency management, client self-servicing, sales pipeline management, marketing and communications, accounting, eSignature, and more, all available on a unified, one platform solution.