Finding the Best Agency Management System for Your Business

As an agency leader in the insurance industry, choosing the best management system for your company is one of the most significant decisions you’ll face. So, what do you need to know about these systems to ensure you choose correctly? Agency management systems are software applications that allow you to perform your essential business operations. These systems allow you to integrate multiple company operations via an online (SaaS) platform. Offering capabilities like policy management, accounting, integrated rating, sales automation, reporting and more, agency management systems help independent agencies save time, stay organized and gain an edge in the market so they can take their businesses to the next level.

The Importance of Agency Management Systems

Agency management systems are so crucial that 99% of insurance agencies use them. The highest quality systems don’t just help a business function, though; they help it thrive. A great system will streamline data input, consumer interfacing and business-to-business connectivity. It will even allow you to leverage data for critical insights into your performance. Features like these can give your company the agility and foresight to increase revenue, even in a competitive market.

Finding the Agency Management System That Fits Your Needs

Identifying the agency management system that fits your business’s needs is essential. An excellently designed system can supercharge your company’s growth, but a poor management system can stunt your potential. So, how can you make sure you’re picking the right system? Before you make this all-important decision, you need to know the right questions to ask.

Questions To Ask About an Agency Management System

Knowing what you’re looking for is the first step to finding it. So, what specific questions should you ask to ensure you get the best product possible? Well, to start, you should ask if an agency management system can help you:

  • Save time and effort?
  • Maintain and form valuable connections?
  • Identify and take advantage of new opportunities?

If the answer is yes to all three, you’re off to a good start.

There’s still more to consider, though. Make sure you’re getting the most out of your business with a management system that offers the specific capabilities your company needs. You’ll also want to look for a system that:

  • Manages your whole business Save time and money with a system that lets you manage standard and commercial lines on a single application.
  • Increases customer satisfaction with improved service Satisfied customers are loyal customers. Keep everyone happy with easy-to-use customer self-service applications.
  • Uses data to identify sales opportunities Leverage the power of data to help you increase revenue. An ideal system will help you keep track of sales, target opportunities and predict future revenue streams.
  • Expands your market reach with practical communication tools A system with effective communication tools is essential for maintaining current customers and taking advantage of cross-selling opportunities.
  • Saves time and money by increasing efficiency Free up your employees to focus on more critical revenue-generating tasks by automating routine processes.
  • Keeps your customers coming back Improve customer satisfaction with a system that helps you respond more quickly to clients’ needs.
  • Helps you gain insights from your data Make more use of your data with a system that generates reports and charts to easily track performance metrics.

A good agency management system empowers your company to fulfill its true potential. In addition to saving time and money, the right system can increase customer retention and help you expand to new clients and markets. When you choose a system with features that match your business’s needs, the possibilities are endless!

For more specific information about what to look for when selecting an agency management system, including a 10-point checklist, download our EZGuide: How to Find the Best Management System.

Omega Insurance Group Elevates Agency Experience with EZLynx and Applied Pay

Independent agency leverages all-in-one management system and digital payments solution to automate agency operations and better serve their customers

LEWISVILLE, TX– JUNE 15, 2023 – EZLynx, an Applied company, today announced that Omega Insurance Group has selected EZLynx and Applied Pay to create more employee productivity and focus on business profitability. Leveraging EZLynx as the productivity extension of their operations, with Applied Pay integration, Omega Insurance Group will be able to automate daily policy management workflows and provide a digital payments experience to customers, allowing staff to focus on providing the best service to their customers.

“As our world continues to become more digital, it was time to look for ways to embrace technology to better meet the needs of our customers and staff with more automation and technology choices,” said Ryan Sanne, Agent Partner, Omega Insurance Group. “When we looked into EZLynx, we saw how much easier it was to pull reports and loved the functionality of having the all-in-one rater and remarketing function – then when we realized that they were part of Applied, we knew it was the perfect system for our operational needs and growth goals.”

EZLynx’s integrated agency management technologies provide comparative rating, agency management and automation, commercial submissions, retention tools, consumer quoting, email marketing, text messaging, online client self-servicing, and so much more. The system maximizes agencies’ potential by increasing their ability to retain current customers while acquiring new business. By providing a central location, EZLynx enables agents to generate and store quotes, policies and documents, as well as easily remarket with up-to-date information that is synced from agents’ daily policy downloads. Through advanced automation and the ability to seamlessly connect to insurers and insureds, agents using EZLynx improve productivity, simplify management, optimize serviceability and increase profitability.

Applied Pay is a cloud-based electronic payments hub that enables agents and brokers to provide their clients a secure, online way to pay for new and recurring premiums. Directly integrated into Applied Epic, Applied CSR24 and EZLynx Client Center, Applied Pay provides intuitive, branded checkout pages where policyholders can go to pay for premiums via text link, credit card, ACH, digital wallet, or other payment methods. It automatically handles payment authorization and tokenizes sensitive information to increase security and ensure compliance. The solution also reconciles receivables at the account level, reducing manual workflows and improving the accuracy and timeliness needed to reconcile payments.

“Insurance agencies focused on growth have realized the opportunity technology can provide to act as a productivity partner and differentiator in meeting customer needs,” said Brenna Johnson, vice president of product management, EZLynx. “EZLynx and Applied Pay will empower Omega Insurance Group to automate processes, provide a better picture of their business, manage customer relationships, and create greater productivity for their team to continue building long-lasting connections and positive experiences with their clients.”