Deliver targeted and timely communication to leads from your Rating Engine using personalized emails.
Run effective cross-selling campaigns to target customers' specific policies or a specific line of business.
Show customers you care by setting date- sensitive delivery for customers birthdays or policy terms.
Perfect your Message
Run reports on completed campaigns to understand which marketing messages are the most effective.
Using the Drip Campaign feature, customize email templates with signatures and branding and unique messages, set the date for the system to deliver your message, and forget it! The email will be sent on the day you set and the communication is stored for reference.
Marketing Campaigns integrates with your EZLynx Rating Engine and/or Management System. Agencies are able to follow customers through the full customer life cycle. Manage leads flagged from your email marketing campaigns directly from EZLynx for Outlook and your system.
Target content messages to your customers. Use the information in your EZLynx Management System to auto personalize email marketing with assigned agent information or existing data base fields such as the consumer's name or city. Add social media connections or set templates to use across the Agency.
Review campaign responses and enhance future communications based on results. Use Bulk Campaigns to spot customer trends by comparing open and click rates on various messages. Run reports on Drip Campaigns to identify active campaigns set to be delivered.