TrustedChoice.com Consumer Website Targets Multicarrier Quoting with EZLynx Rating Engine

Project CAP has selected EZLynx to be the key real-time rating technology partner for Project CAP’s new TrustedChoice.com website, which is set to launch nationwide in 2013. EZLynx Rating Engine will be used to power the website’s ‘get a quote’ function and allow consumers shopping online to get accurate, real-time quotes for home and auto insurance from multiple insurance companies.

From the day it launches in mid-2013, the new TrustedChoice.com website will give consumers in all 50 states the ability to research insurance topics, and find information on insurance companies and local independent agents. As the ‘get a quote’ functionality is introduced on a state by state basis throughout 2013, the website will also provide accurate real-time quoting from multiple insurance companies.

“Our past experience with our own AgentInsure.com lead generation service told us very clearly that consumers ultimately prefer to consult with an independent agent when they are ready to buy. However, consistent with other online business models, they prefer to research and quote online independently,” said Nag Rao, President of Webcetera. “Direct writers and captive agent companies simply cannot offer consumers the kind of choices our independent agents bring to bear. We are very excited to be part of this industry-changing initiative.”

“The new TrustedChoice.com is meant to complement the strengths of the independent agents and give consumers a way to readily access agents, insurance information and pricing on the web,” explained Charles Bacciocco, CEO of Project CAP. “Independent agents have always offered a highly attractive combination of local service, advocacy, and choice of carriers that distinguishes independent agents from the limited offerings of direct and captive agent channels.”

“EZLynx pioneered the concept of real-time quoting from multiple insurance companies and is the leading agency solution vendor for independent agents. We are really happy that their technology will power the new TrustedChoice.com,” Bacciocco said. “The portal will launch in 2013 and transform the way consumers shop for and buy insurance.”

About EZLynx: EZLynx is the leading client lifecycle management solutions vendor for the agency market place. EZLynx pioneered the concept of real-time quoting and remains today the leading provider for independent agents. EZLynx processes more than four million auto, home and package transactions every month, offering a choice of rates from over 150 top insurance companies in 48 states. For more information please visit www.EZLynx.com

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