EZLynx Kicks Off Third AgentLynx User Conference For Independent Insurance Agents

LEWISVILLE, Texas. (October 21, 2019) – EZLynx, one of the leading providers of software solutions for independent insurance agencies and the #1 Comparative Rater on the market, today kicked off its third AgentLynx User Conference in Fort Worth, Texas, welcoming independent insurance agents, insurance carriers, and vendors from across the United States. At the conference, EZLynx will showcase innovative new software solutions that enable customers to transform their agencies for greater growth, retention, customer service, and efficiency.

AgentLynx takes place in Downtown Fort Worth from October 21 – 23, 2019. The three-day conference features interactive presentations led by industry veterans, keynotes by EZLynx leadership, hands-on innovation labs, insightful agency panels, live product demos, and engaging networking opportunities. Independent insurance agents will walk away with practical skills, knowledge, and technology that can help them transform their businesses to compete in today’s ever-changing marketplace.

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EZLynx Releases Game-Changing Commercial Lines Product Enhancements

LEWISVILLE, Texas (October 21, 2019) – EZLynx, a leading provider of software solutions for independent insurance agencies and the #1 Comparative Rater on the market, today showcased its latest product innovations developed specifically for agencies aiming to better sell, service and grow their commercial lines of business. The solutions were unveiled during the 2019 AgentLynx User Conference, held at the Omni Hotel in Fort Worth, Texas.

EZLynx has long been recognized as a software leader in the Personal Lines space. Now, the company is bringing this same level of game-changing innovation to Commercial Lines from Main Street to Middle Market. The new Commercial products and features include:

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EZLynx Showcases EZLynx 5, The Latest Advancement in Comparative Insurance Quoting

In 2003, EZLynx pioneered comparative rating. The industry leader in insurance software is now ushering in the next evolution in real-time quoting.

LEWISVILLE, Texas. (October 21, 2019) – EZLynx, one of the leading providers of software solutions for independent insurance agencies and the #1 Comparative Rater on the market, showcased EZLynx 5, the newest innovation in real-time insurance quoting. EZLynx 5 enables users to generate complete and accurate auto and home insurance quotes from multiple carriers quickly, intuitively, and efficiently. The new product was demonstrated live during the Keynote Address at the third EZLynx AgentLynx User Conference in Fort Worth, Texas.

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EZLynx Launches Revamped Reporting & Analysis Platform, Enabling Agencies to Better Leverage Their Data

LEWISVILLE, Texas. (October 21, 2019) – EZLynx, a leading provider of software solutions for independent insurance agencies and the #1 Comparative Rater on the market, today showcased the newly revamped EZLynx Reporting & Analytics platform at the third AgentLynx User Conference in Fort Worth, Texas. The new advancement is designed to enable independent insurance agencies to more effectively leverage their data for greater agency growth, service, and profitability.

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EZLynx Unveils EZLynx Map, The Agency Management System For Market Access Providers

LEWISVILLE, Texas. (October 21, 2019) – EZLynx, one of the leading providers of software solutions for independent insurance agencies and the #1 Comparative Rater on the market, showcased EZLynx MAP during the Keynote Address of the 2019 AgentLynx User Conference, held in Fort Worth, Texas. EZLynx MAP is the first network management system tailored specifically to Market Access Providers (MAPs).

As MAPs grow and expand the scope of their services, the task of management can become daunting. Every aspect of the business and its relationships—both with member agencies and carriers—must be able to scale. EZLynx MAP is a complete, cloud-based network management solution to help MAPs and their members reach their full growth and profit potential. It establishes the framework for unprecedented interconnectivity between the MAP and its member agencies.

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EZLynx Integration Brings Real-Time Messaging to Travelers Agents

EZLynx is excited to announce its new Real-Time Messaging expansion with Travelers. This integration with EZLynx Management System notifies agents with real-time updates whenever a customer initiates an Auto policy change request in the Travelers self-service portal.
When these automated notifications arrive, EZLynx Workspace generates a notification to the agency, associates the new information with the policy, and facilitates a reminder to reach out to the customer.

Prior to this integration, independent agents would not be informed of policy changes initiated in the carrier’s self-service portal until after the change had been fully processed and the policy had downloaded into the agency management system. In the meantime, agents could find themselves in conversation with their clients, unaware of their most recent policy changes or what prompted them.

“In the increasingly competitive world of personal lines insurance, agents are expected to provide unique value propositions both to clients and the carriers that insure them,” said EZLynx Product Manager Vijay Rengarajan. “Insurance shoppers demand a deeper, more tailored experience, and agencies are turning to technology to drive these more meaningful human interactions.”

This latest integration between Travelers and EZLynx empowers agents and strengthens their role as trusted advisor to clients with Travelers policies.
“Agents are supportive of self-service technology, but they also want the ability to stay involved with and connected to their customers to offer guidance when a policy change is made,” said Ron Berg, Executive Director – Agents Council for Technology / Independent Insurance Agents & Brokers of America. “The real-time notifications now available to agents through EZLynx and Travelers are examples of tools that will help to build a more efficient partnership between carriers and agents to better support their mutual customers.”

Key Benefits of Real-Time Messaging
• Better and faster integration/communication between agents and Travelers
• Promote transparency between the carrier, agents and insureds
• Proactive agency-level policy servicing
• Empower agents to be trusted advisors via real time updates


Provide Five-Star Customer Service with EZLynx Client Center

As technology becomes increasingly important for conducting business, it is no surprise that the insurance industry has become more digital. Still, according to a recent Forbes article, only 15 percent of insureds report being satisfied with their insurer’s digital experience, leaving agents with the opportunity to easily set themselves apart from the competition by providing a more positive technology experience.

Self-Service Anywhere

Recognizing these business trends, EZLynx provides for your needs as an agent as well as your client’s requests. By working as an online portal for customers to make secure requests and view other important documents, EZLynx Client Center works as a 24/7/365 digital customer service representative, putting your agency in the position to exceed customer expectations.

Five-Star Customer Service

EZLynx Client Center gives your clients the control and the digital communications capabilities they want from their insurance agent. With Client Center, your insureds can access their policy, submit change requests, and view their ID cards from anywhere, even the side of the road. As an agent, share confidential documents for your customers to print without security concerns.

Client Center will also save you and your commercial clients valuable time. Using templates set up by administrators in your agency, insureds are able to add interest holders and self-generate Certificates of Insurance without changing any other policy information. Through the power of ONE PLATFORM, you will receive a notification of the new certificate holder by email and in EZLynx Management System, and your insureds will receive the documentation they need, when they need it.

Additionally, your insureds can request policy changes, update contact information and view policies through Client Center. You will receive a notification of all change requests in EZLynx, allowing you to service your accounts, faster.

All of the actions in Client Center will be logged automatically in EZLynx Management System. This seamless digital platform will reduce your E&O exposure and allow your agents to quickly understand a request or question when a client directly contacts the office, allowing your agency to provide an improved omnichannel customer service experience.

Coming in October

A new enhancement to EZLynx Client Center will allow your agency to provide a preview of your digital capabilities during the sales process by allowing you to share secure documents and communications with prospects.

Enhance your Customer Experience

Client Center does not replace all of your interactions with your clients, rather, it makes your interactions more efficient. As an agent, you will be able to focus your attention on being hands on with your customers when needed or giving customers the ability to self-service their accounts when possible. With EZLynx Client Center, make a lasting first impression, improve customer service, and exceed expectations.


EZLynx Unveils Automation Center for Independent Insurance Agencies

Unveiled at the AgentLynx 2018 User Conference in San Diego, EZLynx Automation Center offloads an agency’s important — but frequent and repeatable — tasks to the EZLynx Workflow Engine, freeing up an agent’s time for higher value activities like finding and focusing on new sales opportunities.

Automating important agency tasks not only frees up an agent’s time, but it also establishes best practices and a means to ensure that these practices are followed each and every time.

“Automation Center is like adding a fleet of employees to your agency,” said EZLynx Product Manager Derek Armentrout. “This solution doesn’t just make an agency more efficient, it also makes an agency more effective. Independent insurance agencies understand the value of their interactions with clients, and they are clamoring to do more of it, and better. Automation Center lets agents take a set-it-and-forget-it approach for many of the personal touches that mean so much to their clients.”

For the initial roll-out of the product, Automation Center will focus on advancing and strengthening communications with customers. It will also define agency workflows through automated tasks, addressing a list of the more frequent and common agency management efforts. Future plans for the product include a greatly expanded list of possible automation actions, interfaces to other systems, and virtual agents that can monitor customer communication channels to respond automatically or initiate custom workflows.


EZLynx Announces Insurance Industry’s First Agency Management System for Market Access Providers

Announced at the AgentLynx 2018 User Conference in San Diego, EZLynx revealed the insurance industry’s first agency management system for Market Access Providers and Agent Networks called Compass.  Compass addresses the workflows and communication needs of Market Access Providers and Agent Networks in ways not previously available.

Harnessing the power of the EZLynx ONE PLATFORM, Compass addresses the three pillars of Market Access Provider success: Carrier Management, Member Management, and Commissions Processing. The system does this by enabling Market Access Providers in two distinctly valuable ways.

First, Compass provides the framework for unprecedented interconnectivity between the Market Access Provider and its member agencies. Second, Compass delivers unprecedented reporting and analytics, providing the means for data-driven decisions and discovering key opportunities to increase their revenue and profitability.

Specific needs for this fast-growing, disruptive segment of the independent insurance market include regular, operational and practicable communication to members; seamless integration with the member agency’s management system; the aggregation of carrier data, including policy downloads and commission allocation; and the ability to manage reporting, productivity and success for both the individual agencies and the Market Access Provider as a whole.

“Our Market Access Provider customers have come to us with a very specific set of challenges,” said EZLynx Product Manager Jonathan Kolbo. “They have tremendous potential for growth, but the tools and the software that they use just won’t keep up—particularly in the areas of reporting and analytics. Compass provides the complete solution. It is the first agency network management system, and it is purpose-built for agency networks to increase the effectiveness of their agents and the efficiency of their operations. Compass provides a complete view of all activity across the entire network.”


EZLynx Marketing Campaign Tips for Insurance Agents

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Email continues to play an integral role in online marketing for many different businesses, especially independent insurance agents. Through effective email practices, you can send a customized message directly to your target audience with the click of a button.

Taking things a step further with EZLynx Marketing Campaigns, we allow agents the option to select their audience and customize their message. You can search through a library of unique content and design templates to best suite your message and target base.

Know Your Audience

However you want to reach your clients, you should know your audience before you begin planning your campaign. Who do you want to reach? Whether it be customers enrolled in a certain policy, or narrowing down a community-specific message, knowing who you want to reach is crucial.

With EZLynx Marketing Campaigns, you can communicate with all of your clients in one place, and see your results as well. The recently enhanced interface allows a user-friendly and productive experience.

Personalize Your Message

A nice way to remind your customers that you appreciate them is to send them an email on their birthday. With EZLynx Marketing Campaigns you can import your clients and their birthdays, and send a mass but customized email each month for respective customers birthdays. You can also choose between a myriad of templates and messages, or create your own custom message.

Adding a personal touch reminds customers that you appreciate not only their business but them, as well. Who doesn’t like to be reminded that they are appreciated?

Build a Relationship

Your customers come to you for their insurance needs because they like and trust you. People can go literally anywhere for insurance coverage, which is why it is important to build relationships with your customers. Staying in contact with clients, more than just letting them know their policy is about to expire, is crucial for client retention and long-term relationships.

Insurance is a people business, and getting to know the people who keep you in business is a great way to ensure a long lasting business.