Put Carrier eDocs to Work for Your Agency

Because carrier eDocs typically download to the agency prior to reaching insureds, they serve two important purposes:

  1. Keeping your agency informed
  2. Providing the opportunity to be proactive with clients

If you’re not already familiar with Carrier eDocuments (eDocs), they refer to the electronic transfer of documents from a carrier to the insurance agency’s management system. They can include Declaration Pages, Policy Documents, Notices of Final Cancellation, Non-Payment Pending Cancellations, Non-Renewal Notices, Payments Overdue and Reinstatement Notices.

EZLynx handles carrier eDocs by automatically attaching them to client and policy records, providing a real-time notification, and making it easier for you to locate and share them with insureds.

Regardless of how your management system intakes carrier eDocs, be sure your agency is making the most of them.

For updated Declaration Pages, the course of action is typically straightforward. You want to be the one to share that information with the client. Assuming no issues, your goal is to reinforce your relationship as their single point of contact.

For events that jeopardize the policy (and your book of business), a more action-oriented response is required. Because the matter is time critical, you’ll want to reach out to the client immediately. If the notice is payment-related, the client may have been expecting it… but maybe not. Either way, you’ll want to close the loop on how they plan to address the situation.

For Non-Renewal Notices, your client is going to need somewhere else to place that risk.

Above all, send the clear message that you are there to help. Your agency will be in the best position to keep the client’s business.

Does the client already have a plan…Great, how can you assist?
Does the client need a plan…
Get involved and help them understand their options.

How Modern Agencies are Handling Carrier eDocs

Agency Automation and Customer Portals are two ways modern agencies are upping their game even further.

Agency Automation

Carrier eDocs is an area where agency automation really shines! Software can be leveraged to:

  • Automatically route eDocs to the correct agent/CSR
  • Automatically notify the insured

Automation offloads tasks that software can perform faster and more dependably. Insureds receive time-critical information immediately, including the incoming carrier document and suggested next steps.

Automation tools can also trigger internal workflows for your agency (think “best practices”).

Customer Portals

Customer portals provide the online customer experience insurance shoppers have grown to expect from their agent. Insureds can access policies, submit change requests, view their ID Cards and generate certificates from anywhere.

Carrier notifications are a perfect fit.

Customer portals are available 24/7, and they provide an added layer of security that everyone will appreciate.

More and more clients are preferring this type of online communication, so there’s never been a better time to launch these capabilities within your agency.

In Summary

If your agency management system can receive carrier eDocs, make sure you’re set up and actively downloading them. Then, double-check that you have the workflows in place to take full advantage.

Carrier eDocs represent opportunities to serve and retain the client. And when a modern, immediate touch is required, software automation and online customer self-service can be counted on for a frictionless customer experience.


3 Key Areas Where Digital Habits Are Here to Stay

Last year brought about many changes to the way people connect. With face-to-face interactions suddenly off the table, we all looked for ways to go about our lives more remotely. The Internet was everywhere, but it wasn’t commonplace for folks to rely on it for… well, just about everything.

As shoppers sought online alternatives, those companies with strong digital footprints found themselves at a distinct advantage. What had previously been viewed as innovation, was suddenly table stakes.

As a result, new habits were formed, and we all enter 2021 with a completely revamped set of expectations. That’s across all industries, including insurance.

Are you prepared to meet customer expectations in the new year? Here are three areas worthy of strong consideration.

Your Website is Your Agency

If you haven’t already, you must stop thinking of your website as your agency’s online image and start thinking of it as your agency. (Because it is.)

If your website doesn’t provide a true online shopping experience 24/7, prospects are likely to move along to the next Google result down the list that does.

Visitors are there because they need to buy insurance, so that’s exactly what your website needs to deliver:

  • Explain your insurance offerings
  • Demonstrate what sets your agency apart
  • Guide them through their options
  • Provide the means to “Get a quote instantly”

We live in a world that no longer differentiates a business from its website. Make sure your agency—and not just some information about it—truly exists online.

Online Customer Self-Service

Successful companies are upping the customer experience. And among shoppers’ ever-growing list of expectations, not having to wait is near the top.

Online customer self-service satisfies the customer immediately, any time of the day or night. Even during normal business hours, customers have been found to prefer the online option. It just feels more convenient. (Because it is.)

With a customer portal, insureds can access policies, submit change requests, view their ID Cards, and generate certificates from anywhere—even on the side of the road.

If your agency doesn’t already have a customer portal, what are you waiting for?

If you do have a customer portal, make sure you’re promoting its use to all your clients. Even better, have a plan to expand its functionality in 2021.

Social Selling

When 2020 began, people were already living their lives in front of their computers, phones, and tablets. Now, more people are living even more of their lives in front of them.

Social media is a huge component of this trend, but how does your agency capitalize?

Social Selling refers to leveraging social platforms to find, interact, learn about, and build relationships with your pool of prospects. There’s both an art and a practice to Social Selling, so it’s fortunate that there are countless resources available online to help. Depending on your appetite, there are also firms that specialize in delivering these types of results.

It’s about networking and increasing your visibility with your target audience online. By putting yourself out there and becoming a part of the conversation, you establish yourself as an option when the time comes to buy.

Be willing to add value to people’s lives in ways that don’t involve a commission. That engagement today will plant the seed for sales tomorrow.

Final Thoughts

While we’re all eager to put 2020 in our rear-view mirror, many of our shifted buying habits are here to stay.

With so many customer touchpoints now digital, it’s more important than ever that we leverage them to the fullest.

  • Automated touchpoints can still feel personal.
  • Digital touchpoints should amplify your agency’s value, not diminish it.
  • Find opportunities to inform your clients about new offerings.
  • When you look to round out your clients, lead with concrete benefits and how they might be missing out.
  • No matter how noisy the world gets, if you deliver value, it will be consumed.

Customers crave digital convenience, easy access, and speed. In 2021, choose to make these ideals—and the platforms that deliver them—a core ingredient of your value proposition.


Top 10 Tips for Personal Lines Retention

It’s no secret that successful agencies make retention a priority. They know that keeping a customer is much more profitable than going out to find a new one.

Here are 10 helpful tips to keep your agency focused and winning at renewal time.

  1. Have a Retention process. 
    This one may seem obvious, but it really does start here.

    Repeatable success won’t happen without a plan. Document a process and embrace it the same way you would any critical procedure within your agency.

  2. Work your Retention process daily.
    Retention should be a daily habit. Each member of the team should have an assigned role and a list of goals to achieve each day.
  3. Be proactive, not reactive.
    Know what’s happening with your client’s policy before the carrier sends the renewal notice. Then, communicate (quickly).

    Once clients receive their new rates from the carrier, they’re already shopping (without you). That means you need to touch 100% of your clients before the carrier.

    To stay ahead of the game, make sure renewals are downloading to your agency management system.

  4. Know when a client is at risk.
    Renewing clients should be managed in two categories—those at risk and those that aren’t.  (This may seem easier said than done, but technology can really help out in this area.)

    You’re going to touch both groups, but prioritize the communication.

    For at-risk clients, you’ll want to evaluate their policy first. If you recognize their renewal is out of line with the market, communicate that. Let them know better options are available and reassure them that you’re already working on it.

    For clients in a better spot, you’ll want to communicate that you’ve proactively reviewed their renewal. All is in order and in line with the current market, but you’re available for any additional consultation.

  5. Be ready to explain why the client’s premium increased.
    An on-screen comparison of the current and renewing policies is the quickest way to accomplish this. If there is an obvious reason for the rate increase (new car, coverage changes, etc.), viewing them side-by-side will quickly discover it.
  6. Be ready to provide multiple quotes.
    Customers want to feel like they have explored their options. By providing multiple quotes, you’re easing their minds and making them feel better about doing business with you.
  7. Know when to remarket, and when to educate.
    As retention becomes a daily priority, your agency will gain a feel for when it is appropriate to remarket your insureds.

    What does the client value? How big was the impact of the state rate change? What’s happening in the carrier market, or with the product offering?

    Educate your clients on current market conditions so you remain their trusted advisor.

  8. Stay in touch… not just at renewal time.
    Having a regular communication cadence will keep you top of mind all year round. Find reasons to reach out and add value to your clients’ lives.

    Account reviews are great opportunities to re-evaluate clients’ needs and reinforce your value.

  9. Cross-selling keeps customers.
    Rounding out accounts is a sure-fire way to strengthen them for the long term. Is the client bundled for home and auto? Does your agency offer Life and Health?
  10. Be unique in your community.
    You know why customers trust you to insure their risks, so make sure that value comes through at renewal time.

    Do you give back to the community through charitable work or volunteerism? Do you serve a particular demographic? What types of online services do you provide? Do clients have access to their policies online 24/7?

    This is the time to promote your brand and show customers that you care.

Final Thoughts

Always remember, agency retention doesn’t happen by accident. It’s something you must work toward constantly to be successful. With the right plan and practices, retention can become the cornerstone of your business and its long-term growth.

If some of these best practices seem daunting, it may be because your agency isn’t using all the technology available today. EZLynx can help with that. From Rating Engine to Management System, Communication Center, and the patented Retention Center, EZLynx has the tools you need to intelligently streamline the entire customer renewal process.


The New Must: Online Customer Self-Service

EZLynx Client CenterThere was a time when “going digital” was a long-term goal for many independent insurance agencies. But as this pandemic continues, one thing becomes very clear: Digital is no longer optional.

But is your agency providing online customer self-service, or is this an area that is being overlooked?

Almost overnight, online customer self-service has become a must. And this trend is not temporary—customer expectations have been changed forever. Providing your clients with access to self-service options anytime, anywhere is an expectation your agency will need to continue to meet. If you don’t, your competition will.

Insurance shoppers have changed. They desire websites and apps they can interact with at their own convenience. Why? Because other industries have taught them to expect it. (No, it’s not just Millennials.)

The goal is to meet your customers where they are. And those customers are online, actively seeking ways to insert themselves into every possible aspect of their transactions – including customer service. Unless they feel the need to communicate with an agent directly, they would prefer not to.  It’s all about immediacy.

Insureds should be able to Download ID cards, view policy information, upload documents, check in on active claims, make payments, and submit changes to their policies. For commercial lines, policy holders expect to generate certificates, request changes to schedules, and provide the required (extensive) data for their applications when and how it’s most convenient for them.

You’ve worked so hard to attract and win modern insurance consumers, be sure to invest in the infrastructure required to retain them.

Here are some key takeaways for success:

  • Get started now. Customer expectations are only growing.
  • Commit to making online customer self-service a strength of your agency.
  • Don’t wait for the process to be perfect – it never will be. You have to start somewhere, and your clients will recognize you’re making moves in the right direction.
  • Technology is driving these demands, so choose solution(s) that can scale with you.
  • If you don’t deliver on the desired customer experience, someone else will.

As 2020 unfolded, EZLynx shifted its development priorities even more toward expanding agencies’ online self-servicing capabilities. EZLynx Client Center makes it possible for agencies of all sizes to deliver the customer portal experience their clients expect. Whether your book of business is mostly personal lines, commercial or somewhere in between, we have a solution that is simple to establish and easy to maintain.

Here are some links to more information:

EZLynx Client Center webpage

Agency Experience video


Did you know about the Paycheck Protection Program?

This is a time of uncertainty for all US businesses, including EZLynxWe wanted to reach out to our customers to let you know there may be federal funds available to help you.

$350 billion dollars in loans have been allocated to small businesses like your agency to help you pay your employees and cover other expenses.  

The loan program is called the Paycheck Protection Program. The program will be administered through the Small Business Administration and your bank may be participatingMany of these loans could be forgiven if you meet the program qualifications.

If your business is struggling, we encourage you to take a look at the details of this program. You may qualify for over 2 times your previous year’s monthly average salary to cover payroll expenses, up to $100K per employee per yearIn addition to payroll expenses, some funds may be available to also help with rent, health premiums, and other benefits. 

You can review the conditions and qualifications of the Paycheck Protection Program on the sba.gov website. Be sure to reach out to your local bank to see if they are participating.

EZLynx will continue to look for any new information that might help our agents. We will all get through this together.


Enable Multi-Factor Authentication for Your Agency Today

With phishing and other password-theft scams on the rise, safeguarding your agency’s data has never been more important.

Of course, EZLynx continues to aggressively ensure that our system is secure. Cloud-based agency management systems minimize many of your operational risks by offloading your critical infrastructure, removing physical storage needs, and enhancing security.

But in the end, all it takes is a simple username and password for someone (hopefully you) to access all of your client data in our system.

That is why multi-factor authentication is so important, and we are encouraging you to enable this feature on your account, as it will soon be required for all EZLynx accounts.

What is multi-factor authentication?

You may have heard of this before, and you likely have already experienced it at your banking website. To put it simply, multi-factor (or two-factor, two-step, etc.) authentication ensures that just because someone has your password, they still cannot access your account until they complete another step to prove their identity.  They must also have access to a second means of authentication, usually in the form of your physical mobile phone, which most likely is never far away from your hand!

Enabling multi-factor authentication is easy.

If you’re an EZLynx Rating Engine or Management System customer, you already have multi-factor authentication available to you!  It just needs to be enabled.

EZLynx Multi-Factor Authentication supports sending a verification code to your email address or as a text message to your phone.  We recommend that you choose the Text Message option as the most secure and reliable method.

You can learn how to get started here.


The Importance of Having a Responsive Website

In this digital age, one of the most important things your business should have is a website. However, just having a website is not enough on its own. You also need to make sure that you have a responsive website. One of the biggest problems your business can run into is losing customers because your website is not easy to navigate and responsive. Here are just a few reasons why this is crucial.

It Will Make Your Website Mobile Friendly

Many people navigate the internet with their mobile device. You’re likely to have website visitors via the mobile website than the desktop version. People are constantly on the go and if they cannot easily view your website on their phones, they will likely move on to the next company that does have this feature. Having a mobile version of your website is no longer an option which makes this component of a responsive website so crucial.

People Will Spend More Time on Your Website

To go along with the previous point, not only will people stay long enough to learn about your company, but they will also likely stay on your website longer. Because they can easily navigate from page to page without having to struggle to change the size of the screen, they are more likely to do exactly that. This will eventually lead to more conversions to paying customers simply because they are able to figure out the information they are looking for and can learn more about your company in the process.

It Will Help Improve Your Rankings in Search Engines

Everyone who has spent a little time researching the goals of websites knows that ranking on search engines is everything. A lot of search engines are now looking to make sure that websites are mobile-friendly and responsive. Those that are will show up higher in search engine searches. This is a fantastic goal to work towards with any website but if you are not taking the time to ensure your website is responsive, your efforts will prove to be futile. It will not matter if you spend a lot of time trying to focus on specific keywords and strategies, your website could be held back by missing this crucial step. By making your website responsive, your efforts will not be wasted and you will increase where your websites show up in rankings, which means your website will have more success.

You Can Convert More Paying Customers

All of the points above lead to one major goal your website should be working towards – converting website visitors to paying customers. These key benefits of having a responsive website will actually help you to get more traffic on your website as well as more conversions. The math here is simple: the more people that can see and will spend time on your website, the more customers you have the opportunity to convert. You will not convert every single person who views your website but you have a much higher likelihood of increasing your number of conversions with a responsive website.

What Does it Mean to Have a Responsive Website?

Now that you understand the benefits of having a responsive website and why it is so important, you also need to know what you are looking to accomplish with this goal. A responsive website is one that does not show any issues with scrolling and viewing various pages on your website, whether it is the desktop version or a mobile version. It is one where your entire website can be viewed easily, not just half of the page because your website is not optimized.  To put it simply, it is easy to use no matter how people are viewing it. It will not appear to be awkward because of any issues that pop up when someone is viewing your website. It is a website that does not have any issues or hiccups for the end-user.

If you have found that your website is not responsive or you are not sure if it is, you need to troubleshoot what the issues are and then make a plan to figure out how to fix it. This is a crucial component of being successful in the online space.

Contact EZLynx today to find out how we can make your website responsive.


Is Your Agency Management System Secure?

Your data is important. Consider how frustrating it is to hear about yet another security breach where your personal information may have been among the data that was leaked. We all expect the services we use to be proactive about keeping our information secure, but did you also consider that your own clients have that very same expectation of you, their agent?

While EZLynx continues to aggressively ensure our system is secure, in the end all it takes is a simple username and password for someone (hopefully you) to access all of your client data in our system.

That is why multi-factor authentication is so important, and that is why we are encouraging you to enable this feature on your account.

What does this mean?

You may have heard of this before, and you likely have already experienced it at your banking website. To put it simply, multi-factor (or two-factor, two-step, etc.) authentication ensures that just because someone has your password, they still cannot access your account until they complete another step to prove their identity.  They must also have access to a second means of authentication, usually in the form of your physical mobile phone, which most likely is never far away from your hand!

How do I turn it on?

It’s very simple and will only take you a couple of minutes.  First, the administrator at your agency will need to log into their EZLynx account, hover over the Settings menu, then choose the Agency Admin link.  From this page, click on the Security Settings tab and choose from the available Two-Step Verification options for your agency.

Once this is done, as each user at your agency logs into their EZLynx account, they will be guided through a quick set up process to enable the feature for their individual account.

We suggest that users choose the mobile phone verification option primarily, but if they also enable the email option, be sure that your users each use a different password for their email account than the one used for their EZLynx account.

The State of Data Security

If you’re an independent insurance agent, your consumer data may be at risk. Data security has changed, and agencies utilizing in-house management systems have become increasingly exposed to exploitation, information loss, and damages. Physical, on-location information storage and hosting methods are placing agents at risk, and your stored information, while seemingly protected, is less secure than you may think.

Data security has become a critical problem for many companies. Between 2005 and 2015, over 800 million records have been stolen as a result of a data breach according to the Identify Theft Resource Center. Current reports reveal that 2016 again shattered all previous records for individual data breach incidents—exposing vital corporate and user information on an epic scale. All indications point to 2017 ending as another record-breaking year as well.

Modern independent insurance agents are particularly at risk. Think about all the consumer information that you have in your system. Insurance agents store names, addresses, birth dates, social security numbers, email addresses, credit card numbers, and more.

While large insurance carriers and agencies have the budgets to maintain comprehensive protection, smaller independent agents are at the greatest risk because they often lack the resources to adequately secure the data that they maintain. A single data breach can damage a well-established insurance agency, harming your valued customers and your reputation in the process. Unfortunately, most insurance agents lack the technical expertise needed to fully prepare for every possible contingency, not to mention the financial resources required to adequately respond to a breach.

Protecting the Home Front

Power outages, fire, vandalism, flooding, and mishandled information all compromise data. User exploitation and malicious activity knows no bounds, leaving a small business’s data at risk. Consider this: Your servers are stolen. You’ve located malware. An employee has corrupted vital data. How will you respond? More importantly, how will you answer irreversible damages?

Companies guarding data must hop through numerous hoops to ensure competent protection. The work involved includes internet monitoring, access allowances, firewalls, encryption, anti-malware services, hacking prevention seminars, staff training, data security enforcement, premises security monitoring, risk assessment, and more. Do you do these things? Cloud-based providers like EZLynx do, and we continue to roll out even more stringent security measures.

Modern Security and Cloud Storage

Cloud-based agency management systems minimize many of your operational risks by offloading your critical infrastructure, removing physical storage needs, and enhancing security. Sensitive information is encrypted, and no mission-critical applications are installed on your local systems. You should protect your agency and customer data with cyber insurance coverage and an agency management system that is working to proactively protect your data.

Web-based agency management systems like EZLynx handle much of your data requirements and security needs, offering immediate agency data access across multiple locations, ensuring everything you need to run your business is available on a single platform.

Independent agents that are relying on a self-hosted agency management system are extremely vulnerable. The fact that your business would come to a grinding stop in the event of data loss notwithstanding, is your agency prepared for the legal and financial burdens of notifying your entire database in the event of a breach? The laws vary from state to state, but one thing remains constant: If you have unencrypted sensitive consumer information on your systems that has been compromised, you have a legal responsibility to notify each and every one of those clients and prospects whose personal information is now out in the open. And make no mistake, they won’t be your clients for long after that!

EZLynx Management System, with our pain-free data migration service, has helped agents move their data from these old, costly systems. You can’t risk waiting.


Summer Marketing Tips for Independent Insurance Agents

It’s officially Summer, and EZLynx has some handy marketing tips for independent insurance agents to help heat up your sales.

If you don’t have time to create an in-depth marketing campaign, we’ve got you covered. Taking small strides and focusing on your community and customers can go a long way. You can learn what works best with your agency the more you try, and that will, in turn, help you develop a more well-rounded strategy for the future.

Need some tips for Summer marketing? Here are some strategies to try this year.

Treat your customers.

Customers love being appreciated! Host an ice cream social or fun-flavored event in your office. Invite customers to come in for an ice cream and to review their policies or to update personal information. Beat the heat while also having fun.

Social media giveaway.

Partner with a movie theater or local eatery to award a winning customer “a night out” for participating in a social media giveaway. Everyone loves a social media giveaway and getting things for free. Make this Summer extra memorable for your clientele.

Sponsor local events.

Whether it’s an apartment complex’s pool party, a concert, or a school or University related function, put your name and company branding out there. Create a unique flyer and other marketing materials to help promote the event you’re sponsoring to ensure it’s a hit.

Have fun with holidays.

Summer brings in plenty of holidays, so have fun with them. You can do anything from hosting a hot-dog eating contest to sponsoring a fireworks show. Get creative with the holidays. One of the easiest places to start is mentioning the changing weather. This is a sure-fire way to connect with your customers, readers, and followers.

Give back to the community.

Work with your local Habitat for Humanity chapter or other give back organizations. This will not only help get your name out there, but your team will also be helping those in the community who need it most. That is a win/win. Everyone benefits from helping those in the community.

If you’ve tried something different or have a success story to share, please let us know in the comments. In the meantime, if you’re looking for industry-leading insurance agency software, look no further than EZLynx – your one-stop-shop for all things for independent insurance agents.


Get the Most Out of Your EZLynx Agency Website

Having an aesthetically pleasing website that also encompasses local SEO and fresh content is a must in the insurance industry.  Not just any old website will do, either. Your customers need to be able to recognize and find your business easily without navigating through a bunch of clutter. Our team at EZLynx takes it a step further with Agency Website packages and post-launch website management assistance.

Our packages range from having a good starter website with up to 5 pages, all the way to having up to 15 locally optimized pages with unique monthly blog content and so much more. You can choose which package is best for you and work with an EZLynx associate to complete basic information that will be incorporated in to your website.

There are numerous benefits included in our premium Gold Website package, and some of those may fly under the radar if you’re not 100% familiar with our offerings. Below we’ve highlighted some of our favorite features available through the Gold Website package.

Friendly associates

EZLynx is dedicated to making sure that your experience is seamless. We have friendly and knowledgeable associates who will be there to help you every step of the way. A website associate will get in contact with you after your sale is completed by a sales representative, and will be there to answer any questions you may have before and after your site has been launched.

Post-launch website assistance

After your website launches, a website analyst will reach out to you. Your website analyst is your post-launch website contact. They will be able to answer any questions you have regarding your website and will also be able to assist you with any changes you need to make. Five hours’ worth of updates per quarter are budgeted in to your package just in case you want to update your site, add a new page, or change your address.

Monthly blog content

Each new EZLynx Gold Website includes one unique blog article per month that is added directly to your Insurance Blog. If one blog per month isn’t up to your speed, we can provide you with your blog login information and instructions on how to post your own blog content.

AgentInsure exclusive listing

AgentInsure is an online quoting website owned by EZLynx. The website was created to bring you the convenience of the internet along with the security and free consultation of an insurance agent. We enlist all of our Gold Website agencies through AgentInsure to help generate additional leads.

Multilingual websites

With the EZLynx Gold Website package you have the option of having Google Translate installed on your website, allowing persons who speak any language to easily navigate your website. Additionally, we offer a Spanish Consumer Quoting rating engine that, while not included, can be purchased separately.

EZLynx Social & Local Reach

EZLynx Social Reach & EZLynx Local Reach are two completely different but absolutely important benefits in purchasing a Gold Website package. EZLynx Social Reach places your website in front of potential customers on Facebook, creating local brand awareness for your agency. EZLynx Local Reach is an online local listing program that helps generate additional relevant traffic to your website.

Optimized content for local search

Every paragraph on your website has been carefully looked over and optimized to have a better chance of being pulled in local search result queries. Additionally, each page on your website is equip with metadata information (that is not visible on your website itself, but on the backend) that helps guide the internet in to knowing more about your website, for a greater change of it being pulled in local search. Monthly blog articles are also written from a locally optimized perspective.

Mobile friendly

Have you ever visited a website from your mobile device that just didn’t look right? Maybe the images were too big or the text was too small. We’ve got that covered. Every EZLynx Agency Website is developed with a responsive feature unique to the device it is being used on, whether that is a phone, tablet, or computer.

Content management system

Some customers want to have the option to do it themselves, and our Content Management System allows them to do just that. Although not every component is editable from our Content Management System, if you have an address to change or a photo to add you can make those changes quickly and efficiently through this application without having to get an EZLynx associate involved.