What’s New in EZLynx 21.0

The EZLynx April 2021 release is now available! Here are some of the highlights:

New Rating Workflow for Automation Center

We’ve added a new Successful Quote Submission workflow to EZLynx Automation Center.

This brand-new trigger automates sending emails to the applicants when a comparative rating quote is completed. The email includes carrier and premium options from the quote results, as well as details for your choice of Full Pay, Monthly or EFT payments (using Email Personalization Tags). You can also customize the overall message of the email template, to best suit the situation.

Use cases for this automated communication include:

  • Proactively reaching out to clients at renewal time
  • Instant follow-up when running quotes over the phone

Agencies can refine the Trigger by applying Filters like Channel, Resubmission, Package, or Premium. This gives agents the flexibility to automate these quote results emails only for specific scenarios.

Side-By-Side View of Drivers and Vehicles in Rating Engine

For users who prefer the classic vertical view for drivers and vehicles in EZLynx Auto Rating, you now have that option in your user settings.

Access your user Account Settings under your user initials (in a circle) in the top-right corner of the screen. Under Preferences, find the Rating – Drivers/Vehicles section and select the Side by Side option.

Tablet users will likely prefer to continue using the Stacked (horizontal) view.

EZLynx Connect Marketplace Has a New Look and Feel

With the continued growth of EZLynx Connect, it was time to revisit the way agents discover and enable these integrations.

With this redesign, we have updated the Marketplace home page, improved navigation, and made the integration detail pages easier to read.

Here’s how:

  1. We’ve made Integration Cards more front-and-center in the marketplace. The newest and most widely used integrations are now immediately visible. You can always expand any of the categories to see the complete list.
  2. Added search functionality makes it easier to discover new integrations. You can search for integrations by name or description. We have also added Tags. Tags are short, searchable descriptions relating to an integration’s functionality or status. Find Tag buttons located to the right of the search bar.
  3. On the Integration Detail Pages, we’ve improved the layout to highlight the benefit of each integration for your agency.

We’ve also added the most commonly used menu items to the EZLynx Connect Marketplace icon on the Main left-hand menu bar. So, navigating the marketplace is more straightforward from the start.

Exciting developments all around!

Client Center Adds New Cross-Selling Opportunities

We continue to expand the value of EZLynx Client Center. With this release, we’ve added even more cross-selling opportunities.

There’s a new “Products and services chosen for you!” button on the home screen. From there, these cross-sell products are displayed to your customers on the Policies page.

New additions from the EZLynx Connect Marketplace include:

  • ADT Home Alarm Systems (Secure24 Alarms)
  • Flood Insurance (Flood Risk Solutions)

To enable either of these or the Life Insurance (BackNine) integration that was already available, search for them using the new Self Service Tag in the EZLynx Connect Marketplace. From there, activate the vendor, and these cross-selling opportunities will begin appearing for your customers in the Client Center portal.

Email Personalization Tag for Your Agency Logo

We’ve added a new section in the Email Campaigns settings page, called Agency Logo. With this implementation, agents can now include their branding in the Email Templates and Email Designs via super-efficient Tags.

Found under Email Campaigns >> Settings >> General Preferences, this section gives the Main Org Admin the ability to:

  • Add your Agency Logo
  • Share your Agency Logo with other users and branches

Branch Admins will have the ability to change the Agency Logo shared by the Main Org, but this capability will not be available at the user level.

Updates to EZLynx Zapier App

Zapier connects your agency management system to thousands of apps and programs, making integrations and automations hassle-free with platform partners. With this release, we have some exciting updates to announce.

First, we’ve added support for Documents—both inbound and outbound.

Inbound, the Create Document action can be used to load supported document types from external systems into EZLynx. The following document types are supported:

  • Microsoft Word (.doc, .docx)
  • Microsoft Excel (.xls, .xlsx)
  • Text (.txt)
  • Standard image files (.png, .jpg, .jpeg)
  • PDF (.pdf)

Outbound, we’ve added triggers for when a document is created or edited in EZLynx. (For security, the document itself is not included in the outbound data.)

Next, we’ve added some additional fields. To the Create Personal Applicant Action, we’ve added Lead Source, Co-Applicant and Opportunity. To the Create Commercial Applicant Action, we’ve added Lead Source and Opportunity.

We’ve also added some highly-requested fields to outbound triggers:

  • Assigned Agent Full Name has been added to the New and Modified Personal Applicant and New and Modified Commercial Applicant triggers.
  • Producer has been added to the New and Modified Opportunity triggers.

 

For more information on any of these exciting new features, please visit the EZLynx Solution Center.

 


EZLynx Announces Partnership with SALT 

EZLynx Announces Partnership with SALT 
New integration provides an easier way to quote insurance  

 

LEWISVILLE, TX – EZLynx is pleased to announce its partnership with SALT. This exciting addition to EZLynx Connect will help agents speed up the quoting process and make more money with less effort. 

“We’re excited to partner with SALT on this offering for our agents,” said Derek Armentrout, product manager for EZLynx Connect. “Giving the customers the option to kick off the quote process online is key to customer engagement and lead capture, and SALT makes this easy.” 

SALT’s online digital application solution features custom, easy-to-use data capture forms for customers. The solution also provides coverage recommendations and data exports, including submission statistics to allow agents to focus on what they do best, closing the deal.  

“SALT’s integration with EZLynx’s industry-leading rater is a huge leap forward for insurance agents and their quoting process. We’re so excited to see agents take advantage of this opportunity,” said Jonathan Simmons, co-founder and CEO of SALT.  

The addition of SALT to EZLynx Connect means agencies can now give online insurance shoppers the option to initiate the quoting process themselves, directly from the agency’s website. Implementing SALT’s digital application allows agencies to get rid of the paperwork, the tedious back and forth with potential customers, and “leads” that were never going to pan out in the first place. 

SALT is for insurance agents who like saving their best impression for the most important conversation – closing the deal. Simply put, SALT is for closers. For more information about this integration please visit: https://www.ezlynx.com/vendors/salt.html 


How to Put EZLynx Connect to Work for Your Agency

There’s been a lot of excitement around EZLynx Connect recently! So, we thought this would be a great time to explain more about how to make these integrations a part of your agency’s workflows.

EZLynx Connect is a curated marketplace of third-party products and services, and each of them integrates seamlessly with the EZLynx ONE PLATFORM. These connections to tailored, industry-leading solutions are there to help your agency be more successful.

Integrations include turnkey cross-selling opportunities, online payment processing, tools to up your sales game, and innovative ways to connect more meaningfully with clients and prospects alike. Let’s talk about how to put them to work for you.

(You can find and activate these integrations in the EZLynx Connect Marketplace. To access the EZLynx Connect Marketplace, look for the plug-shaped icon on the left navigation bar of your EZLynx software.)

 

Cross-Selling with Every Home & Auto Quote

There are several cross-selling opportunities available directly within EZLynx Rating Engine. These third-party offerings appear during the normal course of quoting Home & Auto, in a space we refer to as the Rating Shelf.

Not only is there no charge for adding these integrations, they make you money!

 

 

When quoting Home & Auto, you’re already working to help customers protect what’s important to them. So, Life and Flood should be natural conversations to have. Life Insurance appears as a “teaser” quote to present to the customer, based on the data already entered in EZLynx. Get life insurance quotes from the industry’s top carriers in seconds and easily complete the entire application process online—while you have the client on the phone.

The Flood Insurance option provides Flood Zone information for the customer’s address automatically. This should serve as a solid conversation starter. You’ll have access to primary and excess markets from select insurance carriers across the country. Again, complete the entire application process online, while you have the client on the phone.

The option to cross-sell ADT Home Alarm Systems is even simpler. Just qualify and submit a lead, and the authorized third-party dealer takes care of the rest. When the sale closes, you receive a commission.

Payment Processing

Our partnership with Clearent provides a simple way for agents to collect electronic payments from their clients. Our best advice? Start promoting that online payment processing is now available, and your clients will start using it!

And it couldn’t be simpler to get the word out. When a payment is due, just send an email or text to the insured, complete with a link to make that payment in EZLynx Client Center.

During the sales or renewal process, providing an online payment link is also a super convenient way to drive the deal to a close.

Your clients will really appreciate the ability to make payments from anywhere—day or night. (Remote, contactless payments are where it’s at.)

If your agency prefers to pass along the credit card processing fees to the insured, Clearent makes that straightforward, as well.

Interactive Proposals

Create proposals that your customers will love! That’s where our integration with Neoteric Agent comes in.

Your proposals shouldn’t just sell the carrier—they should sell your agency. The modern business landscape is virtual and interactive. So, represent your agency with proposals that are highly engaging and visually stunning.

Proposals sent through Neoteric Agent allow customers to watch personalized videos, review multiple options for easy comparison, ask questions, and even notify you that they are ready to move forward.

Of course, data from EZLynx Rating Engine feeds directly to Neoteric Agent’s proposal software.

Appointment Scheduling

Tired of playing phone tag? How about back-and-forth emails, just trying to set up a time to talk?

The Calendly integration is simple, but that’s what makes it so elegant. With Calendly, clients can schedule a time to meet with you directly from the EZLynx Client Center portal. The “Schedule Appointment” button is prominent on the home menu—just press it!

Calendly automatically links up with your current calendar, and displays your availability based on a combination of existing appointments and established rules.

As a modern agent, you want to drive traffic to your agency’s online customer portal (EZLynx Client Center), and Calendly helps you do that. While in the portal, customers also get exposed to cross-sell opportunities and online payment processing. As they become accustomed to using the tool, they learn the value-add of having your agency at their fingertips, 24/7.

Because your agency’s unique Client Center link can be added to email signatures, your customers will always know their agent is just a click away.

Zapier

Before wrapping up, it’s important to touch on Zapier. When we were putting together our strategy for the EZLynx Connect Marketplace, partnering with a platform like Zapier just made sense. Zapier allows agents to connect EZLynx Management System to 2,000+ apps and programs. So, it’s easy to see the value of this global tie-in to so many hassle-free integrations and automations.

Popular web apps can share data seamlessly with a few clicks, passing information between workflows with ease. This is a perfect solution to automate the communication between EZLynx and your other web-based systems. To get started with Zapier, visit here.

EZLynx Connect Makes Your Agency Better

If you’re not already putting EZLynx Connect to work for your agency, what are you waiting for? These solutions represent innovation, competitive advantage, productivity gains and a stronger bottom line.

To learn more about these (and many more) seamless integrations to the EZLynx ONE PLATFORM, visit the EZLynx Connect webpage.

We’ve also made the activation process simple. Just visit the EZLynx Connect Marketplace (again, look for the plug-shaped icon on the left side of your EZLynx software) and follow the instructions for that vendor.

And there’s plenty more where that came from! We have a full slate of integrations on the way in 2021. Keep checking the EZLynx Connect Marketplace for more solutions as they become available.


How Agents Should Observe National Car Insurance Day

National Car Insurance Day is the perfect time to check in on your customers and ensure they are getting the best premiums along with the coverages they need. As you know, many people will purchase insurance and let the policies autorenew without shopping 

Touchpoints with your customers are a great time to build a relationship. When you know your customers and their needs you can help to better serve them. Everyone wants an insurance agent that they know is looking out for them! 

While you have your customer’s attention, this is also a great excuse to see if your insureds may be looking for other lines of insurance. If you already have them talking on the phone, your chances of making a crosssell are higher! 

Here are a few quick ideas on how to engage with your customers and take advantage of this great holiday reminder! 

Email Campaign – Send your clients a notice and a quick note about their policies and remind them you are here to help them if they would like to explore their options and coverages. 

Social Media Post  Create a simple post that will help remind your connections on social about their car insurance, something most people purchase and forget.  

Blog – Time to let your writer side shine! There are a lot of scary statistics out there about accidents and this is a great time to educate your customers on the importance of car insurance and how important the right coverages are. 

You like to do the best you can for your customers and we at EZLynx like to be sure you have all the tools to do it effectively. From our #1 comparative rater, to our innovative agency management system, we give agents everything they need to accomplish more, faster. 

Keep an eye out for more helpful posts like this one and as always, an EZLynx employee is always happy to assist you with any questions. We hope to hear from you soon and have a wonderful National Car Insurance Day!  


Put Carrier eDocs to Work for Your Agency

Because carrier eDocs typically download to the agency prior to reaching insureds, they serve two important purposes:

  1. Keeping your agency informed
  2. Providing the opportunity to be proactive with clients

If you’re not already familiar with Carrier eDocuments (eDocs), they refer to the electronic transfer of documents from a carrier to the insurance agency’s management system. They can include Declaration Pages, Policy Documents, Notices of Final Cancellation, Non-Payment Pending Cancellations, Non-Renewal Notices, Payments Overdue and Reinstatement Notices.

EZLynx handles carrier eDocs by automatically attaching them to client and policy records, providing a real-time notification, and making it easier for you to locate and share them with insureds.

Regardless of how your management system intakes carrier eDocs, be sure your agency is making the most of them.

For updated Declaration Pages, the course of action is typically straightforward. You want to be the one to share that information with the client. Assuming no issues, your goal is to reinforce your relationship as their single point of contact.

For events that jeopardize the policy (and your book of business), a more action-oriented response is required. Because the matter is time critical, you’ll want to reach out to the client immediately. If the notice is payment-related, the client may have been expecting it… but maybe not. Either way, you’ll want to close the loop on how they plan to address the situation.

For Non-Renewal Notices, your client is going to need somewhere else to place that risk.

Above all, send the clear message that you are there to help. Your agency will be in the best position to keep the client’s business.

Does the client already have a plan…Great, how can you assist?
Does the client need a plan…
Get involved and help them understand their options.

How Modern Agencies are Handling Carrier eDocs

Agency Automation and Customer Portals are two ways modern agencies are upping their game even further.

Agency Automation

Carrier eDocs is an area where agency automation really shines! Software can be leveraged to:

  • Automatically route eDocs to the correct agent/CSR
  • Automatically notify the insured

Automation offloads tasks that software can perform faster and more dependably. Insureds receive time-critical information immediately, including the incoming carrier document and suggested next steps.

Automation tools can also trigger internal workflows for your agency (think “best practices”).

Customer Portals

Customer portals provide the online customer experience insurance shoppers have grown to expect from their agent. Insureds can access policies, submit change requests, view their ID Cards and generate certificates from anywhere.

Carrier notifications are a perfect fit.

Customer portals are available 24/7, and they provide an added layer of security that everyone will appreciate.

More and more clients are preferring this type of online communication, so there’s never been a better time to launch these capabilities within your agency.

In Summary

If your agency management system can receive carrier eDocs, make sure you’re set up and actively downloading them. Then, double-check that you have the workflows in place to take full advantage.

Carrier eDocs represent opportunities to serve and retain the client. And when a modern, immediate touch is required, software automation and online customer self-service can be counted on for a frictionless customer experience.


Frequently Asked Questions About the Applied Systems Acquisition of EZLynx

Q: What are the details of today’s announcement?

A: Applied Systems has entered into a definitive agreement to acquire EZLynx. This transaction will bring together Applied Systems, a leading global provider of insurance software, with EZLynx, a pioneer in real-time comparative rating and one of the fastest growing agency management systems. This complementary acquisition will expand Applied’s portfolio of agency management system and rating technologies to support automation for agencies of all sizes while also increasing connectivity across the distribution channel to create greater value for all stakeholders.

Q: Why did Applied acquire EZLynx? How will this benefit the insurance industry?

A:  Start-up and smaller, fast-growing independent insurance agencies are on the rise, with the high regeneration factor of new agencies creating a growing segment of the marketplace that can benefit from investment in technology and automation. This segment has historically been a small portion of Applied’s overall business for which our digital solutions typically exceed their current needs. Additionally, agencies and insurers are investing in technologies that lower cycle time and reduce costs on low-margin transactions, increasing the appetite for greater connectivity to automate these processes.

Applied’s acquisition of EZLynx will expand agency choice of management systems that provide the capabilities to support their unique business model needs. Additionally, Applied will integrate EZLynx’s industry-leading real-time comparative personal lines rating technology with Applied’s portfolio of products, including Applied Epic, creating a “better together” user experience between the applications while giving agencies even greater access to personal lines products. Over time, the combined companies will evaluate opportunities to integrate Applied’s extended digital agency solutions with EZLynx’s agency management system to create greater automation and connectivity for the smaller, fast-growing, personal lines-focused agency segment that values all-in-one technology solutions.

Additionally, EZLynx’s people have a strong track record of customer loyalty, product and cultural innovation and an ability to leverage global engineering capabilities, all of which will support Applied’s innovation mission.

Q: How will this benefit EZLynx and Applied Systems customers?

A:  EZLynx’s customers and partners will experience no impact to their primary services, support, and sales contacts. We believe the combination of Applied and EZLynx will provide significant benefits and greater choice to both companies’ customers, partners, and other stakeholders in the industry. Applied is committed to investing behind the combined teams to drive continued product innovation and deliver the highest level of value to our customers and partners. Our customers will greatly benefit from expanded choice of management system technology and tighter integration of EZLynx’s personal lines real-time comparative rating technology and Applied’s digital agency solution.

Applied will continue to support and grow EZLynx’s relationship with Market Access Providers/Aggregators and integration with non-Applied broker management solutions in the marketplace.

 

You can read the full press release here.


Applied Systems to Acquire EZLynx

Strategic acquisition to expand portfolio of agency management and rating technologies, driving greater automation and connectivity for agencies of all sizes

University Park, Ill. Jan. 14, 2021 – Applied Systems (“Applied”) today announced that it has entered into a definitive agreement to acquire EZLynx, a pioneer in real-time comparative rating and one of the fastest growing agency management systems in the U.S. This complementary acquisition will expand Applied’s portfolio of agency management and rating technologies to drive automation for agencies large to small while also increasing connectivity across the distribution channel to create greater value for all stakeholders.

“Start-up and fast-growing independent insurance agencies are on the rise, creating a growing segment of the marketplace looking for automation and technology choice,” said Taylor Rhodes, CEO at Applied Systems. “Applied’s investment in EZLynx further demonstrates our commitment to providing technology choice for agencies of all sizes and increasing automation and connectivity between agencies and insurers to create a more valuable digital distribution channel.”

Applied’s acquisition of EZLynx will expand agency choice of management systems that support their unique business model needs and deliver new innovation to enhance EZLynx’s notable portfolio of products. Additionally, Applied will integrate EZLynx’s industry-leading real-time comparative personal lines rating technology with Applied’s portfolio of products, including Applied Epic, creating a “better together” user experience between the applications while giving agencies even greater access to personal lines products. This tight integration will allow agencies to maintain a single view of customers and prospects while eliminating time spent managing multiple data points across disparate systems, creating greater productivity, simpler workflows, and added value.

“EZLynx has always been devoted to solving the insurance agent’s most pressing problems and providing user-friendly software that can be used by anyone, anywhere, anytime,” said Nag Rao, CEO and co-founder of EZLynx. “This acquisition will provide our customers and employees access to new innovation and resources, allowing us to grow EZLynx’s capabilities more effectively for the benefit of all stakeholders of the insurance lifecycle.”

Hellman & Friedman, a preeminent global private equity firm with a distinctive focus on investing in high-quality growth businesses with a long-term approach, has been Applied’s majority shareholder since 2014, alongside minority shareholders Stone Point Capital, JMI Equity, and CapitalG.

Nomura Securities has provided committed financing to support the acquisition.

For more information on this acquisition, please click here.

 

# # #

 

About Applied Systems

Applied Systems is a leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied is one of the world’s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied’s people and products enable millions of people around the world to safeguard and protect what matters most.

About EZLynx

EZLynx pioneered personal lines real-time comparative rating, enabling agents to generate quotes from multiple insurance carriers with a single data entry point. Today, over 20,000 agencies rely on EZLynx to provide more than eight million home, auto, and package rating transactions every month.  EZLynx has also expanded beyond personal lines comparative rating by creating innovative software solutions that transform every facet of agency life, including agency management, client self-servicing, sales pipeline management, marketing and communications, accounting, eSignature, and more, all available on a unified, one platform solution.


3 Key Areas Where Digital Habits Are Here to Stay

Last year brought about many changes to the way people connect. With face-to-face interactions suddenly off the table, we all looked for ways to go about our lives more remotely. The Internet was everywhere, but it wasn’t commonplace for folks to rely on it for… well, just about everything.

As shoppers sought online alternatives, those companies with strong digital footprints found themselves at a distinct advantage. What had previously been viewed as innovation, was suddenly table stakes.

As a result, new habits were formed, and we all enter 2021 with a completely revamped set of expectations. That’s across all industries, including insurance.

Are you prepared to meet customer expectations in the new year? Here are three areas worthy of strong consideration.

Your Website is Your Agency

If you haven’t already, you must stop thinking of your website as your agency’s online image and start thinking of it as your agency. (Because it is.)

If your website doesn’t provide a true online shopping experience 24/7, prospects are likely to move along to the next Google result down the list that does.

Visitors are there because they need to buy insurance, so that’s exactly what your website needs to deliver:

  • Explain your insurance offerings
  • Demonstrate what sets your agency apart
  • Guide them through their options
  • Provide the means to “Get a quote instantly”

We live in a world that no longer differentiates a business from its website. Make sure your agency—and not just some information about it—truly exists online.

Online Customer Self-Service

Successful companies are upping the customer experience. And among shoppers’ ever-growing list of expectations, not having to wait is near the top.

Online customer self-service satisfies the customer immediately, any time of the day or night. Even during normal business hours, customers have been found to prefer the online option. It just feels more convenient. (Because it is.)

With a customer portal, insureds can access policies, submit change requests, view their ID Cards, and generate certificates from anywhere—even on the side of the road.

If your agency doesn’t already have a customer portal, what are you waiting for?

If you do have a customer portal, make sure you’re promoting its use to all your clients. Even better, have a plan to expand its functionality in 2021.

Social Selling

When 2020 began, people were already living their lives in front of their computers, phones, and tablets. Now, more people are living even more of their lives in front of them.

Social media is a huge component of this trend, but how does your agency capitalize?

Social Selling refers to leveraging social platforms to find, interact, learn about, and build relationships with your pool of prospects. There’s both an art and a practice to Social Selling, so it’s fortunate that there are countless resources available online to help. Depending on your appetite, there are also firms that specialize in delivering these types of results.

It’s about networking and increasing your visibility with your target audience online. By putting yourself out there and becoming a part of the conversation, you establish yourself as an option when the time comes to buy.

Be willing to add value to people’s lives in ways that don’t involve a commission. That engagement today will plant the seed for sales tomorrow.

Final Thoughts

While we’re all eager to put 2020 in our rear-view mirror, many of our shifted buying habits are here to stay.

With so many customer touchpoints now digital, it’s more important than ever that we leverage them to the fullest.

  • Automated touchpoints can still feel personal.
  • Digital touchpoints should amplify your agency’s value, not diminish it.
  • Find opportunities to inform your clients about new offerings.
  • When you look to round out your clients, lead with concrete benefits and how they might be missing out.
  • No matter how noisy the world gets, if you deliver value, it will be consumed.

Customers crave digital convenience, easy access, and speed. In 2021, choose to make these ideals—and the platforms that deliver them—a core ingredient of your value proposition.


What’s New in EZLynx 20.4

The EZLynx December 2020 release is now available! Here are some of the highlights:

Vonage Integration

Experience seamless integration between your agency management software and your phone system.

In September, we announced our partnership with Vonage to integrate unified communications and programmable voice capabilities into EZLynx Management System. This integration is now generally available to all new and existing Vonage customers.

With Vonage, EZLynx customers have the ability to collaborate more efficiently, stay connected and create richer customer experiences through live interactive voice and video sessions—from anywhere, on a single platform.

This integration provides :

  • Customer Profiles — A window automatically opens to an Account Overview when an incoming phone number matches an applicant in EZLynx.
  • Click to Dial — Make calls easily from EZLynx. Areas include the Account Overview page, the Carrier Directory, Sales Center, Communication Center, and many more. Phone numbers appear as hyperlinks.
  • Call Logging — When an incoming or outgoing call is completed, EZLynx will automatically create a note on the Activities page. You can add additional notes to the discussion, documenting the contents of the call.
  • Sent and Received — The Sent and Received page in Communication Center is expanded to include voice calls. Incoming and outgoing voice calls will display, along with current text messages.

Vonage is the latest addition to the EZLynx Connect platform.

Visit our Vonage partner page to get started.

Commercial Edit Downloads

EZLynx already had smarter Commercial Downloads, because our process goes out of its way to not override existing manually entered data. Now, we’ve added the option to edit your agency’s Commercial Downloads, as well.

With Commercial Edit Downloads, your agency can supplement information in policy downloads sent from the carrier. In a Commercial Auto policy, for example, users can fill in missing information for vehicles, drivers, coverages, additional interests, and more. This new feature allows agencies to take complete control of their policy data and make information complete.

Please note: Users cannot change the information downloaded by the carrier, but are instead able to add to it (unpopulated fields) through the entry screens.

For subsequent downloaded transactions, EZLynx will:

  • Automatically sync this user-added information
  • Maintain each version of the edited policy as a history
  • Provide the option to restore a version at any point in time

This feature is available for the following lines of business: Commercial Auto, Commercial Property, General Liability, Business Owners Policy, Commercial Umbrella, Homeowners, Dwelling Fire, Personal Auto, Inland Marine, Workers Comp and Crime. When Edit is selected under Actions for a supported line of business, just like a manual policy, a new option to “Save & Continue Edit” appears.

This feature is now available for all EZLynx Management System (Level 3) customers.

Cross-Selling Personal Lines in Client Center

EZLynx Client Center has been evolving to become not just a robust self-servicing tool for insureds, but also a platform for exciting cross-sell opportunities.

The latest… Client Center now offers complementary personal lines products to insureds—automatically!

Insureds will be presented with the option to “Save By Bundling Your Policies Together” on their Policies page. When selected, users will be taken to a form to answer questions pertaining to the additional line of business. EZLynx will prefill the form with as much of the applicant’s existing data as possible. Once submitted, a task notification will be created for the agent in EZLynx, as will an application under the Applications section for the insured.

Insureds with an active Auto policy will see cross-sell options for Home, Renters, and Condo. Those with an active Home policy will see an Auto cross-sell option.

If the applicant has any difficultly completing the application, there is an option to click “Need Help?”.  Similarly, a task notification will appear for the assigned agent, along with an incomplete application in the insured’s Applications list.

Streamlined User Account Settings

Account Settings are new and improved!

For starters, users can access Account Settings under their username (user initials/circle in the top-right corner of the screen).

Once there, users will find their settings available under five categories: AccountPreferences, ACORD Forms, Email Signature and Security.

The “Security” tab is where users can set up their Two Step Verification for login.

By placing the most common Account Settings all in one place, we’ve made it fast and easy for users to manage their account profiles and preferences.

Consolidated Rating Questions

How would a 25% reduction in the number of questions required to get a quote sound? For most agents, that’s exactly what we’ve done.

We’ve added several new fields to our ratings screen, along with updating a few existing fields with new options. The result is that they no longer appear as additional carrier questions for each individual carrier. When you spend less time filling out information… you receive quotes faster.

Some examples include:

  • Foundation Type
  • Roof Design
  • Wind and Hurricane Deductibles for additional states
  • Vehicle Purchase Date
  • Number of Occupants

We’ve also improved the MSB Residential Pre-Fill and Reconstruction Cost tool. With this release, we’ve added/updated rating fields (and refined the way they map) to improve the accuracy of quotes.

Automation Center adds Expiring Policies Trigger

Agencies can now automate the workflow for expiring policies in Retention Center.

EZLynx Retention Center users have a new trigger available for Policy Added to the Expiration List. As the name suggests, this workflow will be triggered whenever a policy is added to the Expiration List in Retention Center.

Automation Center and Retention Center now work together to help agents manage the client retention process on auto-pilot mode.

Automation Center adds Client Center Link

Automation Center can help your agency increase adoption of EZLynx Client Center. We’ve added triggers for Applicant Created, New Customer and Additional Policy. You can now establish workflows so that when one of these events occurs, clients will be emailed automatically with a link to pertinent information within your agency’s customer portal.

An Applicant Created trigger will lead insureds to the Client Center homepage. New Customer and Additional Policy triggers will lead insureds to the appropriate Policy Summary page.

Improved Application and Policy Entry Workflows

The following LOBs have been updated with a new look, feel and usability:

  • Dwelling Fire
  • Inland Marine
  • Recreational Vehicle (RV)
  • Motorcycle

Entry screens have been updated to provide a more logical flow for how you enter data and navigate between different tabs in the screens. Users will find the improved user experience faster and more intuitive. Here are just a few examples:

For Dwelling Fire, you can now see all Locations in a single view.

The Inland Marine section has been reorganized to make it simpler to find the relevant underwriting section. Simply click on the expander and view the questions/information for that section.

We’ve reordered the Motorcycle & RV tabs to be the same as those in the Rating screens. This brings uniformity to the way data is entered both for the Rating and the Policy Entry Screens.

These updates will help agents enter data more quickly and accurately.

 

For more information on any of these exciting new features, please visit the EZLynx Solution Center.


Top 10 Tips for Personal Lines Retention

It’s no secret that successful agencies make retention a priority. They know that keeping a customer is much more profitable than going out to find a new one.

Here are 10 helpful tips to keep your agency focused and winning at renewal time.

  1. Have a Retention process. 
    This one may seem obvious, but it really does start here.

    Repeatable success won’t happen without a plan. Document a process and embrace it the same way you would any critical procedure within your agency.

  2. Work your Retention process daily.
    Retention should be a daily habit. Each member of the team should have an assigned role and a list of goals to achieve each day.
  3. Be proactive, not reactive.
    Know what’s happening with your client’s policy before the carrier sends the renewal notice. Then, communicate (quickly).

    Once clients receive their new rates from the carrier, they’re already shopping (without you). That means you need to touch 100% of your clients before the carrier.

    To stay ahead of the game, make sure renewals are downloading to your agency management system.

  4. Know when a client is at risk.
    Renewing clients should be managed in two categories—those at risk and those that aren’t.  (This may seem easier said than done, but technology can really help out in this area.)

    You’re going to touch both groups, but prioritize the communication.

    For at-risk clients, you’ll want to evaluate their policy first. If you recognize their renewal is out of line with the market, communicate that. Let them know better options are available and reassure them that you’re already working on it.

    For clients in a better spot, you’ll want to communicate that you’ve proactively reviewed their renewal. All is in order and in line with the current market, but you’re available for any additional consultation.

  5. Be ready to explain why the client’s premium increased.
    An on-screen comparison of the current and renewing policies is the quickest way to accomplish this. If there is an obvious reason for the rate increase (new car, coverage changes, etc.), viewing them side-by-side will quickly discover it.
  6. Be ready to provide multiple quotes.
    Customers want to feel like they have explored their options. By providing multiple quotes, you’re easing their minds and making them feel better about doing business with you.
  7. Know when to remarket, and when to educate.
    As retention becomes a daily priority, your agency will gain a feel for when it is appropriate to remarket your insureds.

    What does the client value? How big was the impact of the state rate change? What’s happening in the carrier market, or with the product offering?

    Educate your clients on current market conditions so you remain their trusted advisor.

  8. Stay in touch… not just at renewal time.
    Having a regular communication cadence will keep you top of mind all year round. Find reasons to reach out and add value to your clients’ lives.

    Account reviews are great opportunities to re-evaluate clients’ needs and reinforce your value.

  9. Cross-selling keeps customers.
    Rounding out accounts is a sure-fire way to strengthen them for the long term. Is the client bundled for home and auto? Does your agency offer Life and Health?
  10. Be unique in your community.
    You know why customers trust you to insure their risks, so make sure that value comes through at renewal time.

    Do you give back to the community through charitable work or volunteerism? Do you serve a particular demographic? What types of online services do you provide? Do clients have access to their policies online 24/7?

    This is the time to promote your brand and show customers that you care.

Final Thoughts

Always remember, agency retention doesn’t happen by accident. It’s something you must work toward constantly to be successful. With the right plan and practices, retention can become the cornerstone of your business and its long-term growth.

If some of these best practices seem daunting, it may be because your agency isn’t using all the technology available today. EZLynx can help with that. From Rating Engine to Management System, Communication Center, and the patented Retention Center, EZLynx has the tools you need to intelligently streamline the entire customer renewal process.