Weighing EZLynx® against Momentum (formerly NowCerts) for your agency management system? EZLynx is the all-in-one platform independent agencies trust to run their business smarter, faster, and more efficiently, backed by a track record of thousands of happy agency owners.
How EZLynx Differs from Momentum
EZLynx Management System™ is the most widely used agency management system in the insurance industry.
Where Momentum integrates several core functions through third parties, EZLynx builds them in natively:
- Comparative Rating: Save time and find the best rates with a built-in comparative rater that delivers real-time quotes from 330+ carriers in 48 states.
- Sales and Marketing: Grow your pipeline by identifying the best targets and nurturing prospects with automated email marketing campaigns.
- Smarter Commercial Submissions: Simplify commercial quoting by entering data once to submit to multiple carriers instantly.
- Servicing and Policy Management: Easily manage daily policy and servicing tasks for personal and commercial lines from one organized place.
- Renewals and Client Retention: Stay ahead of renewals and strengthen retention with a comprehensive, proactive approach that works for your entire agency.
- Payments and Accounting: Automate receivables, streamline commission reconciliation, and track balances and payables with an insurance-specific accounting solution.
A Proven Track Record, Not a Work in Progress
When you choose an agency management system, you are betting your book of business on a partner that will still be standing and investing years from now. This is where the gap between EZLynx and Momentum is widest. EZLynx is not figuring this out as it goes. For more than 20 years, EZLynx has helped independent agencies run and grow their business, and the scale of that adoption speaks for itself.
The Real Cost Is Not the Entry Price
Momentum publicly lists a low starting price of around $169 per month, with additional users at roughly $45 each. On a per-seat basis, it looks inexpensive, and for a solo agent just getting started, it can be the right call. But the entry seat price is the smallest part of the equation.
Once you add the separate rater and any add-ons needed to round out CRM, communication, and servicing workflows, the total that an agency actually pays exceeds the headline number.
EZLynx pricing is based on the number of users at your agency and the products you need. Plus, because the rater, AMS, CRM, and client portal are already included, you are not assembling and paying for a stack of separate subscriptions. The most accurate way to compare the two is total cost of ownership, not the first number on a pricing page.
| Category | EZLynx | Momentum (NowCerts) |
|---|---|---|
| Track record | 20+ years; 37,000+ agencies; 14M+ monthly transactions | Newer entrant and smaller install base |
| G2 rating | 4.4 out of 5 across ~700 reviews | 3.8 out of 5 across 7 reviews |
| Native comparative rater | Built in; 330+ carriers across 48 states | Integrates with third-party raters |
| Agency management system | Native | Native |
| CRM & automated marketing | Native | Available; some workflows rely on integrations |
| Client self-service portal | Native | Available |
| Carrier connectivity | Extensive, backed by the Applied ecosystem | Narrower |
| Published entry price | Tailored to users and products | From ~$169/mo (1–2 seats), ~$45/additional user |
| Best fit | Agencies that want a proven platform to grow into | Agencies starting lean |
EZLynx vs. Momentum FAQs
On G2, EZLynx holds a 4.4 out of 5 rating across roughly 700 verified reviews, while Momentum AMP (formerly NowCerts) holds a 3.8 out of 5 across a much smaller review base. EZLynx also delivers rating, agency management, CRM, and a client portal natively on one platform and is backed by more than 20 years of experience and 37,000+ agencies. Momentum is a capable, lower-entry-cost option for very small agencies, but EZLynx is built and proven to scale with growing agencies.
Yes. NowCerts rebranded to Momentum AMP following a 2023 merger and a 2024 rebrand. You may see the product listed under either name on review sites, which is why this page refers to it as Momentum (NowCerts).
Momentum publicly lists pricing starting around $169 per month, with additional users costing around $45 each. EZLynx pricing is tailored to your user count and the products you need, so the right comparison is total cost of ownership, not entry seat price. Plus, because EZLynx bundles the rater, AMS, CRM, and client portal, agencies often avoid the separate subscriptions that push a low entry price higher.
Yes. Agencies regularly migrate to EZLynx from other systems, and the team can walk you through what moving your client and policy data will look like for your book. The best next step is to start a free trial or talk through your current setup so the transition is mapped out before you commit.
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See why thousands of independent agencies choose EZLynx over Momentum – start your free trial today.