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Robinson Bryant Agency Selects EZLynx to Standardize Business Operations

February 21, 2023

Independent agency leverages all-in-one agency management system to centralize agency operations and gain a single view of the customer

LEWISVILLE, TX– February 21, 2023 – EZLynx, an Applied company, today announced that Robinson Bryant Agency has selected EZLynx to run its business operations. The EZLynx management system will enable Robinson Bryant Agency to standardize its operational processes and data on a single platform, allowing staff to more effectively service and sell with quick and easy access to client and prospect information.

“The insurance industry is constantly evolving and especially as an independent agency, it is crucial that we utilize the most innovative solutions in order to best serve our clients and stay ahead,” said Otanaio Robinson, president, Robinson Bryant Agency. “From the start, it’s been clear to us that EZLynx’s integration capabilities would be the single solution to standardize our business, versus the inefficient, multiple systems we were using. We are excited to utilize the innovative tools EZLynx management system offers to better serve and manage our clients through the complete insurance customer life cycle while maximizing our agency’s potential on one single system.”

EZLynx’s integrated agency management technologies provide comparative rating, agency management and automation, commercial submissions, retention tools, consumer quoting, email marketing, text messaging, online client self-servicing, and so much more. The system maximizes agencies’ potential by increasing their ability to retain current customers while acquiring new business. By providing a central location, EZLynx enables agents to generate and store quotes, policies and documents, as well as easily remarket with up-to-date information that is synced from agents’ daily policy downloads. Through advanced automation and the ability to seamlessly connect to insurers and insureds, agents using EZLynx improve productivity, simplify management, optimize service ability and increase profitability.

“Today’s speed of operations and increasing competition doesn’t afford agencies the chance to manage multiple systems and manual processes any longer,” said Brenna Johnson, vice president of product management, EZLynx. “EZLynx will enable Robinson Bryant Agency to automate their business with an all-in-one agency management platform, delivering the automation and connectivity needed to give their team the freedom to focus on providing an enhanced customer service that will improve the agency’s overall efficiency and profitability.”


About Applied Systems

Applied Systems is the leading global provider of cloud-based software that powers the business of insurance. Recognized as a pioneer in insurance automation and the innovation leader, Applied is the world’s largest provider of agency and brokerage management systems, serving customers throughout the United States, Canada, the Republic of Ireland, and the United Kingdom. By automating the insurance lifecycle, Applied’s people and products enable millions of people around the world to safeguard and protect what matters most.


Join the thousands of successful agencies who have chosen to make EZLynx their most productive employee.