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EZLynx Announces Life Insurance Quoting via Partnership with BackNine Insurance

February 11, 2020

LEWISVILLE, Texas (February 11, 2020) – EZLynx, a leading provider of software solutions for independent insurance agencies and the #1 Comparative Rater on the market, is excited to announce that life insurance quoting is now available through the EZLynx ONE PLATFORM, via partnership with BackNine Insurance. This means agents can now get a life insurance quote within seconds.

BackNine offers a vast portfolio of carriers and products including life insurance policies that don’t require a medical exam, making them an ideal source for agents seeking to complete policies for their clients while they have them on the phone. Agents will also be happy to know they can complete the entire application online.

This new integration leverages the client data already entered in EZLynx, saving valuable time by avoiding needless double-entry of data. Life insurance rates automatically display on the screens agencies already use to quote auto and home, with a quick-link to view additional products, providing agencies with a seamless transition into offering life insurance.

“As agencies look for ways to expand sales opportunities with their existing customer base, life insurance should be an obvious choice,” said EZLynx Product Manager Derek Armentrout. “However, many have been hesitant, either because of a lack of experience or the perceived difficulty of quoting. With this new partnership, EZLynx is breaking down those barriers.”

“Our platform was designed with the P&C agent in mind. The integration through EZLynx aligns with BackNine’s mission to simplify the selling of insurance,” said BackNine Vice President Reid Tattersall. “EZLynx users can now quote 19 insurance carriers for term, final expense, accidental death, universal, indexed and soon to be whole life. Better yet, the quote leads into an online application using DocuSign’s eSignature for a truly end-to-end solution.”

BackNine Insurance is the latest addition to the EZLynx Connect platform. EZLynx Connect provides third-party businesses an avenue to distribute their products and services directly within the EZLynx platform. We’ve opened the EZLynx framework and invited carriers and vendors to work side-by-side with our technologists to innovate and integrate solutions to better the agency workflow.


About EZLynx

EZLynx pioneered personal lines real-time comparative rating, enabling agents to generate quotes from multiple insurance carriers with a single data entry point. Today, over 37,000 agencies rely on EZLynx to provide more than 14 million home, auto, and package rating transactions every month. EZLynx has also expanded beyond personal lines comparative rating by creating innovative software solutions that transform every facet of agency life, including agency management, client self-servicing, sales pipeline management, marketing and communications, accounting, eSignature, and more, all available on a unified, one platform solution. 


Join the thousands of successful agencies who have chosen to make EZLynx their most productive employee.