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Webcetera EZLynx Announces Successful Implementation of Carrier Consumer Portal™ (CCP) at Mt. Washington Assurance Corporation

February 16, 2011

Flower Mound, TX –  February 16, 2011 – Webcetera (, the leading provider of insurance industry real-time solutions, today announced that Mt. Washington Assurance Corporation (, a member of the Plymouth Rock Group of Companies, has released to production Webcetera’s Carrier Consumer Portal (CCP) quoting and lead-generation tool.

CCP enables a carrier to provide real-time, consumer-facing quoting from its public website. In addition to enhancing projection of the unique value offered by its personal lines products, CCP lets the carrier forward the prospective insured to a selected carrier-agent for personal follow up and consummation of sale. As a lead-generation tool, the carrier is able to define the logic used in assigning the consumer to an agent using ZIP code, line of business, or other carrier-devised rules.

“We saw CCP as a means to seamlessly integrate quoting into our web site in a very aggressive time frame,” said Thom Cranley, President of Mt. Washington. “The tool let us provide accurate quoting to the consumer and at the same time turn consumers into prospects for our independent agents.”

“CCP leverages and enhances the industry-leading consumer quoting technology developed by EZLynx for agency web site quoting,” said Jaideep Jayaram, Vice President of Consumer Products at Webcetera. “Our goal with CCP is to enable carriers to present consumers with accurate product pricing and turn these consumers into customers.”

About Webcetera / EZLynx:

EZLynx is one of the premier product lines from Webcetera, L.P., a leading software technology vendor. Founded in 2003 and headquartered in the DFW metro area, the company specializes in developing niche software solutions that meet insurance industry business and consumer needs. The company’s technology is being used by thousands of carriers and independent agencies around the country.


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