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News & Announcements

EZLynx enters a new era

October 28, 2026

2 minute read time

Written by Rob Bourne

Key Takeaways

  • EZLynx has a new look, and your product, login and the people you call stay the same.

  • EZLynx stays its own product with its own roadmap in the Applied Systems® family.

  • EVA™, the EZLynx AI platform, takes operational work off your plate while your team stays in control.

  • Applied Systems backs EZLynx with carrier connections and investment.

EZLynx® has a new look. You'll see it on our website, in our emails and across everything we put out from here on. I want to tell you why we did it.

Why a new look, and why now

EZLynx has evolved significantly since its original brand was introduced, and we wanted our visual identity to reflect that evolution. The refreshed look represents where we're headed as a company and the role we're building toward for agencies. Today marks the start of a new era for EZLynx.

What hasn't changed

Our name, our product, your login and the people you call all stay the same. There's nothing for you or your clients to do. EZLynx is still its own product with its own roadmap in the Applied Systems family.

Applied Systems is also introducing a new brand, and EZLynx remains the platform you rely on. Your daily work stays intact.

What this new era means for you

  • We're building for the agency you've become. Many of you started small, and we built EZLynx for that stage. Now we're building for where you are today, with AI teammates through EVA, the EZLynx AI platform. EVA takes operational work off your plate so your people can focus on clients and growth.
  • You stay in control. Your team approves what matters. You see everything EVA does, and your data stays yours. Move as fast or as slow as you like. Nobody has to learn a new system.

And Applied Systems backs all of this, with the carrier connections and investment that come with it.

Earning your trust, one workflow at a time

A logo marks the start. What we build behind it earns your trust, and we plan to keep earning it one workflow at a time. Thank you for being part of this new chapter. We couldn't do any of this without you.

Keep an eye on our website to see these exciting changes come to life.

Author

Rob Bourne Headshot

Rob Bourne

SVP and General Manager of EZLynx

Rob Bourne is SVP and General Manager of EZLynx. Prior to this role, he served as SVP at Applied Systems, leading Inside Sales, Account Management, Business Development, and Alliance Partnerships, with earlier senior positions at Athelas and Podium. He holds an MBA from Cornell University and brings deep expertise in scaling AI-driven technology platforms.

Join the thousands of successful agencies putting EZLynx to work every day.