Grow Your Agency by Mastering the Commercial Insurance Market

Independent agencies are constantly balancing a competitive market with the pressure to keep clients and stay profitable. You want what every agency owner wants: stability and growth. While satisfied clients provide a foundation, business owners are always looking for the best value for their operations. Many of them naturally wonder if there are better options elsewhere, weighing their choices long before a renewal is due.

You can make it worth their while with an experience that sets your agency apart. Expanding into commercial lines is one of the most effective strategies for consistent agency growth. By offering commercial coverage, you build a stronger value proposition as a trusted advisor who helps small businesses protect their assets as they scale.

Why Commercial Lines Are Your Biggest Opportunity

The numbers tell a compelling story about the gaps in the market. Small businesses make up a massive portion of the economy, yet 77% of them remain underinsured even as their revenue grows. This creates a massive opening for independent insurance agencies to step in and offer the protection they actually need.

The real opportunity lies in the "everyday entrepreneurial economy"– the surge of independent contractors, service-based startups and home-based businesses already in your community. In 2025 alone, more than 5 million new business applications were filed, according to the U.S. Census Bureau.

Since home-based businesses now account for nearly half of all new startups, these owners are likely already in your personal lines book. These business owners rely on mentors to help them mitigate risk and ensure their doors stay open.

Supercharging Your Commercial Growth Strategy

“An Independent Agency’s Keys to Commercial Lines: An EZGuide” provides the blueprint to capture this momentum. We’ve gathered the best practices for agencies looking to scale their commercial presence without the administrative headache.

Inside this EZGuide, you’ll learn:

• How to prioritize high-impact data points to secure faster carrier indications and keep your submissions moving

• Proven tactics to identify undisclosed business exposures within your current personal lines accounts

• Why a single-view dashboard prevents mid-market deals from stalling and improves team accountability

• Ways you can leverage your agency management system to instantly match specific risks with the right markets, increasing your "hit ratio"

• How to use strategic automation to manage renewals and free up your staff for high-value client advisory

Build your agency on a foundation of growth by combining proven commercial strategies with the right technology. Download our EZGuide to learn how to streamline your operations and secure a more stable, profitable future for your agency.