This year will see several major enhancements to our bulk and drip email marketing campaign tools as we address some of the feedback we have received on how to make these tools more useful for your agency. We are excited to announce that the first of these enhancements is now available, making the creating of new bulk email templates easier than ever!
One of the concerns we frequently heard from agents is that they don’t have the time or expertise to design professional email campaigns, as well as come up with engaging content that their customers and prospects would want to read.
We have started to solve this challenge by building a design and content library that can be inserted into any bulk email campaign template. To get started, navigate to the Campaigns tab in EZLynx, then make your way to your template library. This is the list of all the templates you have created at your agency. From here you can create a new template for use in future bulk campaigns.
Now that you are in the Bulk Campaigns template editor, you can insert your own content (or HTML, for you advanced users out there) like always, but there are now two new buttons at the top – Select Design and Select Content.
Choosing either of these options will bring up the new Design and Content library, which you’ll find populated with over 40 new designs and over 80 content samples.
Browse the list of options by category to find an option that works for your needs, select it, then choose Insert. Magically, your selection is inserted into the template editor, ready for your customizations!
Best of all, you can insert pre-written content samples completely independent from your design selection. This makes it easy to mix and match designs and content. Simply place your cursor in the spot where you want to insert the content, then choose ‘Select Content’ from the top.
Once you have inserted sample content into your template, you can easily edit the content to meet your specific needs. For example, you may want to add a link to your website, or you may want to include some additional content that is specific to your local community.
Once you are happy with your template, give it a name and click Save. The new template will be added to your Template List and available to use on any future Bulk Email Campaign.
While this first enhancement is limited to our Bulk Email Campaign Tool, rest assured that we will make these features available to the Drip Campaign tool in the coming months.
Communication is essential to running a successful business, which is why we have more exciting enhancements to our suite of communication tools planned for this year, so stay tuned!