Being up-to-date with insurance trends is a major priority for insurance agents and others working in the field. It’s important to understand how these trends affect the industry, now and in the future. There are a few ways to follow the trends while increasing your knowledge base. Here are a few ways to accomplish this:
Google Alerts is a great interface that allows you to define what types of content you are looking for based on keywords and phrases. Whenever something new is released, you will receive an alert notifying you of the article or piece of information. This helps save time and is very efficient.
Read Insurance Blogs (Like this one!) and Journals
Reading popular insurance blogs and industry trade journals is an effective way of increasing your knowledge on a number of topics while staying in tune with current news. While most trade journals require a subscription, you can obtain a wealth of information with free options like PropertyCasualty360.com. Insurance Journal offers free downloading of articles for a certain time, so you have access to this information in a timely manner, even if you don’t have a subscription. Business Insurance also offers free articles for a certain time period. Another excellent resource that should be read by all insurance professionals is Emphasis, distributed by Towers Watson. Available every quarter, this is one of the “go-to” publications for higher-level executives, which can help you move up the ladder of success, and of course keeping up to date with the EZLynx blog won’t hurt either.
There’s nothing like attending a conference to network with others and gain insight on the industry. Depending on your specialization, there are a number of events you can attend. Events in America carries an entire listing of insurance conferences and conventions held throughout the year which can be beneficial to your growth. Just remember to attend the sessions!
Follow Social Media Influencers
Every major #insurance platform has a social media platform. Twitter is popular within the industry for connecting agents and information. Once you determine which influencers are most beneficial to you, following them on social media will keep you in the know.
Attend Association Events
Your association should have both local and national events where you can get information specific to your area and locate resources that can assist your development. The association is designed to offer workshops, speakers and other informal gatherings that will allow you to build a network of like-minded individuals that can keep you in the loop of new developments within the industry, and also writes publication pieces that may be of interest.
Identifying how to keep up with trends in your industry and expanding your knowledge base is the first step. Making time to apply these resources into your schedule can be challenging. Schedule some time on a daily or weekly basis to read or network. Your time can be maximized by reading when commuting to work, listening to a podcast of an article, or utilizing your break to skim documents. This will give you an idea of the items that require more in-depth reading while eliminating the fluff. This will also help you determine whether or not the publication is one that can assist you in acquiring the information you desire. If not, it’s time to find a new resource.
These are just a few ways to enhance your knowledge and stay current on trends within the insurance industry. Using EZLynx Management System can also add to your productivity while providing the resources and information you need for efficient operations and customer service. Best of all, our cloud-based platform means you can keep a pulse on your business while you are out of the office, whether it’s a family vacation, attending an insurance conference, or out meeting with a client!