LinkedIn, a business-oriented social media networking service, will be celebrating its 13th anniversary this May. With more than 400 million users that represent more than 200 different countries, LinkedIn has grown into a very important marketing tool for many industries, including the insurance industry.
LinkedIn offers an array of options to help you market yourself or your business, and although it may be a time-consuming task to take in, it’s overall pretty simple. LinkedIn is extremely user-friendly. If you’ve created an account, you’re already on the right track.
Optimize Your Profile
People will judge you based on your profile. This is the first thing a new connection – and possible potential client – will see. How will you manage their first impressions? Similar to Google, LinkedIn (and other social media websites) are also search engines. You need to make sure you are easily found.
- Customize your URL – LinkedIn gives you the option to customize your URL on personal and company accounts, but not on group pages.
- Picture Perfect – Whether you are updating your personal or company LinkedIn page, make sure your photo or logo is professional looking and high resolution. Your profile picture should be 500×500 while your business logo should be a 400 x 400 square.
- Fill Out Your Profile Completely – Do not leave any section behind! Remember, we are capturing first impressions here. You want to be as detailed as possible. You can add skills and get endorsements for those skills on your personal profile. You can also feature professional memberships, incorporate branding into your background image, and showcase your work, awards, and certifications.
Share & Create Content
Fresh content is the key to traffic, and traffic is the key to success, right? LinkedIn has two options for you as far as sharing and creating content goes.
- LinkedIn Publisher – This tool allows you to publish an article within LinkedIn’s free Pulse community, with the opportunity for thousands (sometimes, millions) of people to see your message. The engagement is typically pretty high and is a nice supplement to your website traffic.
- Share Content from Your Company Blog – Think about posting your blog content on LinkedIn after it is published on your website. As previously stated, sharing on LinkedIn increases engagement and traffic to your website and products.
Engage LinkedIn Groups
A LinkedIn group offers an open forum for users to share their opinions and thoughts about certain things and products. LinkedIn groups are tiny hubs where professionals in different fields provide marketing tips, engage with each other about industry trends, and acts as a community to support their fellow members.
Within your company page, you may want to create a LinkedIn group to discuss new products and services, tips, and more. Within your group you can start conversations, post jobs, and see what your members have to say. You can add a link to your LinkedIn group to your email signature and to your website to help draw engagement and traffic, as well.
Your ability to meet new potential clients is largely dependent by the size of your network and the quality of your content and connections. This doesn’t mean you should go on an adding frenzy, and add folks just for the purpose of gaining a large following. Engage other users in LinkedIn Groups, find connections you may know from previous jobs, connect with people in the same industry & trade tips. LinkedIn offers an array of possibilities to make connecting simple.
Once you optimize your profile and begin to engage members in groups, you’ll quickly gain the proper connections to build your network in the most organic and genuine way. As stated previously, this is a time-consuming task, but the benefits could be exponential.
LinkedIn makes it easy, too. If you have a smartphone or tablet you can access the services through an app, if you’re not near your desktop or laptop. With connections a click away, why aren’t you using LinkedIn to boost your marketing presence?