In an industry that is constantly playing catch-up, it’s hard to keep up with consumer expectations. It seems like much-needed technology is always “on the horizon,” but not quite in sight. In this case, we’re talking text messaging—a quick, easy way for businesses to communicate with customers.
The good news is EZLynx has been working hard to get this highly-anticipated feature into the hands of independent insurance agents. We are proud to announce the arrival of EZLynx Text Messaging.
Why does my agency need texting?
If your business has been heavily dependent on email communication since its rise in the early 70s, it’s easy to dismiss the new kid on the block as being “too informal” or “too risky.” We understand that with all new technology comes a bit of skepticism, but don’t make the mistake of overlooking the benefits that come from having text messaging integrated into your agency management system.
When it comes down to it, text messaging is an abbreviated email. It’s quick, easy to send, and, with EZLynx, it’s trackable. While you may not want to send customers all the nitty-gritty details of their coverage changes via text, sending a short reminder that their policy is about to expire is absolutely appropriate for the platform. In fact, you might even say texting is easier than email in some instances. Plus, now that communication history can be saved in the EZLynx system corresponding to a consumer records, you can put away the anxiety of getting slapped with an E&O claim…
What benefits does texting offer?
Build rapport: The formality of drafting an email may seem a bit inefficient to a consumer when they just need a quick answer. Timely responses make them feel like you are there for them. The casual nature of texting adds a bit of a social aspect that helps consumers feel connected with businesses. We already see this in the way that businesses are interacting with consumers on social media.
Increase customer loyalty: When businesses seem less corporate and more human, customers are less likely to cut ties.
Save time: When compared to emails, texting takes the cake on open rates, with a whopping 97% of texts being opened. This benefit is twofold. Your messages are more likely to be seen and your customers are likely to respond faster and more often.
Are you still asking, “Does my agency really need texting?” Let us ask you this. Does your agency want to meet the needs of your customers?
EZLynx is now offering unlimited texting for only $25/month. This offer won’t last, so act quickly before it’s gone!