Bring Your Agency into the 21st Century with Texting

In an industry that is constantly playing catch-up, it’s hard to keep up with consumer expectations. It seems like much-needed technology is always “on the horizon,” but not quite in sight. In this case, we’re talking text messaging—a quick, easy way for businesses to communicate with customers.

The good news is EZLynx has been working hard to get this highly-anticipated feature into the hands of independent insurance agents. We are proud to announce the arrival of EZLynx Text Messaging.

Why does my agency need texting?

If your business has been heavily dependent on email communication since its rise in the early 70s, it’s easy to dismiss the new kid on the block as being “too informal” or “too risky.” We understand that with all new technology comes a bit of skepticism, but don’t make the mistake of overlooking the benefits that come from having text messaging integrated into your agency management system.

When it comes down to it, text messaging is an abbreviated email. It’s quick, easy to send, and, with EZLynx, it’s trackable. While you may not want to send customers all the nitty-gritty details of their coverage changes via text, sending a short reminder that their policy is about to expire is absolutely appropriate for the platform. In fact, you might even say texting is easier than email in some instances. Plus, now that communication history can be saved in the EZLynx system corresponding to a consumer records, you can put away the anxiety of getting slapped with an E&O claim…

What benefits does texting offer?

Build rapport: The formality of drafting an email may seem a bit inefficient to a consumer when they just need a quick answer. Timely responses make them feel like you are there for them. The casual nature of texting adds a bit of a social aspect that helps consumers feel connected with businesses. We already see this in the way that businesses are interacting with consumers on social media.

Increase customer loyalty: When businesses seem less corporate and more human, customers are less likely to cut ties.

Save time: When compared to emails, texting takes the cake on open rates, with a whopping 97% of texts being opened. This benefit is twofold. Your messages are more likely to be seen and your customers are likely to respond faster and more often.

Are you still asking, “Does my agency really need texting?” Let us ask you this. Does your agency want to meet the needs of your customers?

EZLynx is now offering unlimited texting for only $25/month. This offer won’t last, so act quickly before it’s gone!

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Integrated Text Messaging in EZLynx

Eliminate the E&O Trap Caused by Texting with Clients

Continuing the trend of providing innovative agency solutions, EZLynx now has a fully integrated SMS text messaging solution – EZLynx Text Messaging. And it’s available today!

EZLynx Text Messaging is Here!Everyone loves to text. It’s quick, to the point, and you can do it from anywhere. Agencies are keenly aware of the huge E&O issue caused by communicating with their customers via text messages because the courts find that if it’s not documented in the agency system, it never happened.

Available as an individual add-on or part of our discounted Communication Center bundle, EZLynx Text Messaging allows your agency to send and receive text messages with your customers using a custom, dedicated phone number for your agency – giving you the peace of mind in knowing the messages are safely stored in EZLynx. No other agency automation vendor offers such a tightly integrated solution.

Text messaging, once used almost exclusively by teens, has grown to encompass a wider age range, with older adults now making up the fastest-growing new population of texters, according to the Pew Internet & Life Project.

In another study, it was found that text message open rates exceeded 98%, and even more shocking was that 90% of all text messages were read within 3 minutes of being received on the mobile phone. In short, texting works!

EZLynx Text Messaging - New Message

When viewing a consumer in EZLynx, select the option to send a text message, choose the phone number, type your message, and click send. It’s as simple as that.

EZLynx Text Messaging - Activity Log

When the consumer responds, the message will automatically be associated with that applicant. You will also receive a copy of the message by email. Best of all, the text messages will be logged as an activity in EZLynx, ensuring you always maintain a two-way record of the entire conversation.

EZLynx Text Messaging - Message Log

When viewing the incoming message log, reply back to incoming messaging without leaving the page, allowing you to quickly work your way down the list. You can also search through your log of text messages by applicant, date, message, and more. For text messages where the phone number does not match, search inline to find and associate the message with the correct applicant in seconds.

EZLynx understands the power of digital communication, and we are continuing to find innovative ways to make technology work for you and not against you. With EZLynx Communication Center, take advantage of our full suite of communication tools, including Text Messaging, Bulk & Drip Email Campaigns, eSignature, and our Microsoft Outlook plug-in, EZLynx for Outlook.

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